CONSUMER STUDIES

Individually commissioned studies allow Symrise to tap into relevant issues and forward-looking trends, both for itself and for the company's customers. The issues involved cover the entire spectrum of the flavor and fragrances business; the company also looks at general trend and lifestyle issues that could have an impact on the F&F sector. 

Respected institutions are contracted to conduct the studies; the methods used range from classic focus groups to completely new social media approaches.