SPECIALTIES
Today’s consumers no longer focus solely on one product characteristic when buying a product. Purchase decisions have become holistic, and are increasingly influenced by emotional and functional factors. Naturalness is a key consumer requirement, while color is significant for the emotional perception of a product.
With its broad SymColor® product portfolio, Symrise offers a modern palette of colors that are customized to consumer needs. The SymColor® product portfolio consists of natural colors and colorant foods. Our colors make food and cosmetics attractive for the consumer and create exactly the colors consumers expect.
