SWEET

Consumer needs and lifestyles are steadily evolving and developing. New influences and desires lead to changing eating habits. Sweets are no longer just an indulgence. Today’s consumers are more and more aware of health issues and sometimes want treats and sometimes healthy options, but often a little bit of both.

Symrise’s Sweet business unit provides the answer by combining an in-depth understanding of consumer trends and related future consumer needs to create innovative product ideas. The interdisciplinary teams translate them into best value flavor concepts and integrated natural, healthy, pleasurable and exciting taste solutions.