CONSUMERS AND NUTRITION
Wherever you go in our globalized world, consumer needs are evolving and developing. New influences enter the markets. New desires arise. Well-known patterns of diet and nutrition are changing as our lifestyle has changed – and consumers have changed, too.
Food choices are no longer dictated by the choice between health or indulgence. The boundaries are blurring. The era of extremes is over. “Health” has become mainstream, “indulgence” doesn’t have to mean full fat, and “light” can taste better than the real thing.
Today’s consumers want both indulgence and health, both flavor and functionality. The consumer wants it all: a nutritious bowl of toasted granola in the morning comes hand in hand with the desire for chocolate ice cream after dinner. One part of the recommended ‘five-a-day’ is a fruit smoothie – and the evening treat is a small pack of chips.
As consumers’ needs are constantly changing, consumer brands must respond more quickly to adapt to new desires and to maintain their brand appeal.
taste for life® helps make sense of emerging and sometimes contradictory consumer needs. It is a tool that allows industry to precisely target and create great taste solutions for their products and brands.
