TASTE SOLUTIONS
The taste for life® platform brings our core competence to the forefront: taste – the one area where consumers accept no compromises.
taste for life® provides the conceptual framework for what a product should achieve. But whether the product promises health benefits or offers complete enjoyment – it must taste good.
The consumer needs of “Holistic Health” and “Pure Pleasure” constitute the cornerstones of taste for life®.
Between these two cornerstones, Symrise has identified five pillars for positioning product developments:
We create taste solutions for products with FUNCTIONAL VALUE.
Stay Vital offers solutions for a great taste profile in products that deliver active benefits and, in so doing, help maintain a healthy lifestyle.
We create taste solutions for products with a NUTRITIONAL BALANCE – less salt, fat, sugar and without flavor enhancers.
Lighten Up is about maintaining a great taste impression, meeting consumer demands for sweet, savory, succulent, creamy or umami while significantly reducing levels of sugar, sodium, fat and flavor enhancers.
We create taste solutions for real NATURAL QUALITY products.
Be Natural offers unique taste solutions using natural ingredients – ingredients that only nature itself can deliver.
The result? An outstanding natural taste and a label that rightly bears the name “natural”.
We create taste solutions that make your foods an AUTHENTIC EXPERIENCE.
Just Enjoy offers full-bodied flavors and taste traditions, delivering indulgent pleasures with an authentic taste.
We create taste solutions that offer EXCITING SENSATIONS.
Get Excited offers creative taste solutions that awaken consumers’ senses to inspiring, stimulating sensations.
