PRESS RELEASES
New roof for botanical extracts: Symrise consolidates portfolio under Actiplants® brand
• New umbrella brand for functional botanical extracts
• Expands Symrise’s expertise for health and balanced nutrition
Symrise’s Consumer Health business unit consolidates its botanical extracts under the umbrella brand Actiplants®. The plant extracts contain functional ingredients with health benefits. This allows Symrise to meet growing consumer expectations relating to wellbeing and health.
Consumer’s active lifestyle always competes with the desire for a healthy, balanced diet and that’s why they look for individual solutions with targeted efficacies.
With its understanding of these consumer needs the business unit Consumer Health at Symrise develops authentic and tasty products. Now, it is consolidating its new portfolio under the Actiplants® umbrella brand. Amongst others, the biofunctional ingredients can help strengthen the cardiovascular and immune system and ensure mental fitness. These plant-based ingredients may be used in food, dietary supplements and pharmaceuticals.
At present, the scientific work in particular focuses on Actiplants® Bilberry, a standardized extract of Vaccinium myrtillus (bilberry). Also, the Greek physician Dioscurides is said to have used the bilberry over 2,000 years ago and later on, Hildegard of Bingen described it in her book Physica. Thanks to its standardized content of at least 25% anthocyanins, Actiplants® Bilberry may promote health in several ways: Extracts of Vaccinium myrtillus have anti-oxidant properties, may positively influence ocular health and support the function of the capillaries.
“Our newly created Actiplants® umbrella brand for functional plant extracts further expands our competence in Health & Nutrition. It helps us sharpen our profile and strengthen our position as a manufacturer of functional ingredients. Thus, we respond to increasing consumer needs,” explains Dirk Bennwitz, Senior Vice President of the Business Unit Consumer Health at Symrise.
Marcus Rudolf Götz, Director Medical Innovation at Symrise, adds: “Symrise applies all its scientific expertise to offer its customers natural functional ingredients that are based on solid scientific research. The perception that 'healthy can’t taste good' is outdated. By expanding our competence in the field of functional, plant-based ingredients and combining functionality with our recognized taste competence, we are able to meet the expectations of consumers.”
About Symrise
Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics and foods, the pharmaceutical industry and producers of nutritional supplements.
Its sales of €1.572 billion in 2010 place Symrise among the top four in the global flavors and fragrances market. Headquartered in Holzminden, Germany, the Company is represented in over 35 countries in Europe, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. In doing so, Symrise combines its insights into consumer trends with cutting-edge technologies, focusing on innovative trend and lifestyle products that have additional practical value for the consumer.
Symrise – always inspiring more…
www.symrise.com
Press contact:
Bernhard Kott
Phone: +49 (0)5531 90-1721
E-mail: bernhard.kott@symrise.com
