Our brand signature represents the essence of our company:
dynamic, inspirational and evolving.
The Symrise brand signature represents the source of all our brand materials. It should be leveraged as much as possible to build a strong identity with powerful equity.
Our tagline has been changed to give us greater focus and leverage. ‘Always inspiring more…’ ; there’s no better way to sum us up.
The POWER OF ‘AND’ – the appeal of our products and technologies
As big as our ambition is, we can never forget that our business starts with the products we develop for our customers. The more we can bring to each of those products, the greater the value we can add, the more success our customers enjoy, and the more secure and rewarding our relationships become.
So we need to ask ourselves all the time: is there an ‘and’ I can bring to this product? Is there something new, unexpected, extra? Is that an ‘and’ that really improves, not just multiplies?
We’ve shown our abilities time and again – from enhancing the performance of our products, through technologies (not just encapsulation), to new systems of delivery and experience for consumers, and beyond. Because our minds are enquiring and our skills exceptional, we think and develop products and technologies that really do add an extra dimension.
If our business starts with products, it continues through the service we provide to our customers. And we grow as our customers grow, so the closer we can make our relationships, the better for us. We can do that by suggesting ways our customers can improve their own performance. How? By giving them unique insights into their own consumers, so they can stay ahead of changes. We can also bring them new ideas on managing the supply chain more effectively. And we can share in their own ambitions, and organize ourselves to help them achieve those goals.
We want to progress to more of this kind of relationship, where we have this level of trust and openness, and know that we are making a truly vital contribution to our customers’ own success. When a customer feels he would rather talk to us before making a key decision, we will know what being ‘indispensable’ is.
We have looked into the future we want to create, and we have absolute clarity of vision. We know our strengths, and we are going to play to them. We know where we have to improve, and we will do.
This boldness is at the heart of the new Symrise. We should all feel relaxed at the idea of taking personal responsibility for making every contribution we can. We should be confident to take decisions firmly and to help others live by them. We should be comfortable with the idea of calculated risk,and knowledgeable enough to minimize that.
People like working with people who are clear, confident, positive. Our customers will be no different – they will welcome a true partner who is prepared to talk honestly and openly with them. And they will reward us all the time we are helping them make bold steps in their own markets.
