The market growth rates for beer mix beverages have grown to double digits in the past several years, especially in the newcomer seg-ments of beer combined with lemon or other popular fruits (unlike the standard blends of beer and cola or shandy). These beers are not only a hit at backyard barbecues – they are also the life of parties and the big thing at “in” clubs and other trend-setting venues. These beverages are not as sweet as regular beer mix beverages, and they delight consumers with their refreshing and exotic touch that features a beer’s typical sensory attributes without detracting from them.

Symrise offers the following exciting taste concepts:

POMEGRANATE / AÇAI

A different kind of wheat beer! This blend of fruit and berry flavors provides variety and refreshment.

CURUBA / YERBA MATÉ

This combination of exotic fruits and the tanginess of yerba maté creates a flavor blend you can’t resist.

SPICED LEMON

Guarana and coffee will give this drink a special kick of extra energy.