The needs of adults (that is, people 25 and over) are different than those of younger consumers, both in terms of the reasons why they consume their beverages and their sensory perceptions. Currently, the market for non-alcoholic beverages only offers a few products which are geared towards specific situations. This adult target group has particular preferences, such as beverages that are less sweet or more appealing concepts for an evening with friends.

The “Cool n’ Fresh” Symrise concept addresses the wish for a special taste sensation. These are less sweet but still delightful beverages without artificial ingredients. They are particularly refreshing because of their combination of a slightly tangy flavor and popular fruits.

The “Foreign Countries” concept was designed to quench the thirst that we sometimes feel for an exotic experience and something different. These products capture the flavor and the feeling of the joie de vivre of other cultures. “Brazilian Fire,” for example, is reminiscent of the fruity sweetness of the cupuaçu from the rain forest, and the stimulating power of açai echoes the hot and tempestuous rhythms of a samba.