Health is a megatrends as much as ever. Being aware of what you eat is something that helps you feel better and creates harmony between body and soul. Consumers have realized how important beverages are in this context. People are no longer as interested in regular soft drinks as they are in functional products which can suit their needs depending on the specific occasion.

The “Reload” concept satisfies the wish for a beverage that supports the body’s ability to regenerate itself naturally and replenishes its energy. The effects of “Reload” are convincing thanks to its extracts of maté, which consumers appreciate because of its stimulating effects, and guarana, a well-known energy booster.

The “Slumber Drink” concept addresses an entirely different need: people’s longing for tranquility and relaxation. Sometimes it can be hard to slow down and find inner peace. This is why there is a demand for beverages which calm and soothe the body and soul and help you become drowsy. Milk, honey and valerian root have been known for decades as natural home remedies that lull you to sleep. Symrise has integrated these ingredients into a stable beverage matrix with a delicious taste.