

The organic business sector is growing continuously worldwide. Since 2005, sales in the organic sector increased by double digits in Germany. There is a simple reason for these figures: organic products are where it’s at. Consumers want more naturalness and authenticity, and they want their foods to be produced gently and naturally. Organic products have shed some of their old-fashioned image, and in the meantime their qualities and packaging are regarded as being innovative and valuable. Distribution channels reflect this shift as well; for a long time, such items could only be found in health-food stores, but in the meantime, organic beverages are also available in conventional retail settings more and more. Symrise’s production facilities in Braunschweig for manufacturing compounds is organically certified in compliance with EU eco guidelines. Our specialists have created delicious products in all sorts of different segments, from beverages with a high juice content to spritzers to iced teas.
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Published in dei, issue 5/2007 |