In today's world, a fresh mouth feeling and clean teeth are an indispensable trademark of good hygiene, attractiveness and health. It follows that fresh breath and a glowing smile are closely associated with a sense of personal well-being and the confidence we need to face whatever life hands our way. Optaflow^® is a flavoring component that promotes hydroactive oral care by stimulating the natural hydration mechanisms in the oral cavity. The hydration factor acts as a natural shield that discourages the accumulation of unsightly plaque, leaving our teeth feeling silky smooth and clean for longer periods of time. The improved oral hygiene that results is evidenced by a long-lasting feeling of freshness.