Beverages accompany us through all kinds of moods and moments, no matter whether it’s a refreshing swig of a flavored beer, a sip of an elegant herbal liqueur or a stimulating cup of tea. Never has there been such a wide range of diverse choices, and the options have never been more specially adapted to consumers’ individual tastes and the respective occasions. Beverages with additional emotional or functional value are especially successful.
In the non-alcoholic beverage segment, new kinds of soft drinks are providing a growth spurt. These products are either based on water, were manufactured organically or have an added functional value. Today’s consumers want products that are lighter, healthier and more natural.
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After three years of basic research, Symrise is now presenting its innovative portfolio of flavorings for the brewing industry. BrewTopia® makes it possible to create several entirely different kinds of beer (such as lager, stout or pilsner) using only one single brew and newly developed flavorings, all without any loss of flavor.
A new world of taste is opening up: Africa. A world of sophisticated pleasures infuses alcoholic drinks with new impulses – a discovery for anyone wanting to satisfy consumer cravings with a hint of mysticism.
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For target groups with wanderlust and high demands
Africa rouses the emotions, playing like a movie in your mind, with images of adventure, naturalness, savannahs, deserts and unspoiled nature. The best of Africa also serves as inspiration for the newest alcoholic beverage concepts from Symrise – concepts that combine pleasures and taste sensations drawn directly from nature and that interpret the “African Inspirations” in a sensual way. Whether the product in question is a liqueur, vodka, beer or, for the first time, a cider - Africa opens up new opportunities. In all beverage segments, however, Symrise is emphasizing both taste and quality alike: high-quality extracts and distillates from native raw materials stand for the requirements concerning the product’s naturalness. Some of these products, such as cocoa from the Ivory Coast, can even claim an authentic provenance.
Flavored coffee and coffee-based beverages are a booming market in the dry beverage category. Coffee specialty drinks – such as café au lait, latte macchiato and cappuccino – are popular. Coffee pods and capsules give a new drive in this segment. The trend toward natural products is also having an impact on tea, already famous for healthiness. New developments and technological advances allow for distinctive and well-blended taste profiles – resulting in more delicious and appealing beverages with natural flavors. Instant drinks with fruit flavors are a well-established and popular market segment. Symrise flavorings make instant drinks especially fruity and refreshing. Our compositions give powdered soft drinks a remarkably authentic fruit taste.
