Consumers’ expectations and needs have changed where beverages are concerned. They still want as much good taste as ever, but they also want more than that. Their particular motivation for consuming a certain beverage is as important as their general lifestyle profile.
Symrise uses different market and consumer research methods to determine consumers’ preferences, and translates this information into promising market-ready product concepts. Individual beverage matrices and sensory profiles are adapted to specific consumer groups as needed.
With our modular concept, we are able to guide our clients throughout the entire process from the first burst of innovation to the market-ready product: We offer flexible modular solutions which allow us to respond to each client brief on a customized basis. No matter whether it is a compound, emulsion or flavoring – our modular concept helps us provide tailormade products for the industry.
Our clients are the ones who decide the phase or time in the production process when they want to integrate their own raw materials, allowing them to minimize their high initial investments in supplying the compounding facilities.
In the non-alcoholic beverage segment, new kinds of soft drinks are providing a growth spurt. These products are either based on water, were manufactured organically or have an added functional value. Today’s consumers want products that are lighter, healthier and more natural.
When it comes to alcoholic beverages, beer mix beverages and liqueurs are at the top of the charts. Anything that has to do with Latin America is popular right now. Fruits like açai, curuba or limão give beers and liqueurs a unique taste and a South American feel. These new fruity compositions are perfectly en vogue these days.
Flavored coffee and coffee-based beverages are a booming market in the dry beverage category. Coffee specialty drinks – such as café au lait, latte macchiato and cappuccino – are popular. Coffee pods and capsules give a new drive in this segment. The trend toward natural products is also having an impact on tea, already famous for healthiness. New developments and technological advances allow for distinctive and well-blended taste profiles – resulting in more delicious and appealing beverages with natural flavors. Instant drinks with fruit flavors are a well-established and popular market segment. Symrise flavorings make instant drinks especially fruity and refreshing. Our compositions give powdered soft drinks a remarkably authentic fruit taste.
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Please visit us at BRAU Beviale 2007, hall 1, booth 331, Nürnberg, Germany |
