Symrise is the world's leading supplier of vanilla for the food industry, with the Symrise product portfolio including vanilla extracts, natural vanilla flavorings, nature-identical flavorings and alternative vanilla products. Synthetic vanillin itself, on the other hand, is no longer manufactured by the company.
In addition to its flavorings portfolio, Symrise also offers numerous services revolving around vanilla: the company's flavorists, for instance, work closely with customers to develop customized formulations. The company's in-house Sensory Analysis Department studies the sensory properties that products develop within their corresponding formulations. Rounding out our expertise are analytical laboratories with the most modern equipment available and strategic market and consumer research.
The starting material is the most important factor determining the quality of a product. It follows that the ability to monitor the source of raw materials is a key tool for securing the quality of the final product – a conviction that led Symrise to invest in the source of its vanilla beans. Beginning in 2005, the company has worked with Aromatics, a French company specializing in raw plant materials, and its Malagasy subsidiary Origines, which has spent years working very closely with hundreds of select vanilla farmers on Madagascar. Origines and Symrise experts work side-by-side with farmers throughout the entire life cycle of the vanilla plant, up to and including harvest, thus allowing the company to influence the future flavor properties of the beans at any strategic point along the way.
The Sensory & Consumer Science Department at Symrise conducts systematic market and consumer research, utilizing scientific methods and the most modern survey techniques available – vanilla, of course, does not escape scrutiny. Symrise can tailor market research specifically to the needs and concerns of its customers. These studies include sensory product tests in which trained testers evaluate the sensory profile of a product, i.e., its taste, aroma and haptic properties.
Uniqueness in taste, freshness and cooling –
Symrise Mint Flavors
No two mint brands are quite alike. Recognizing the importance of a unique taste to a brand, Symrise offers tailor-made solutions based on unrivalled expertise in menthol and mint composition. Symrise mint flavors are trendsetters in the market, reflecting our extensive knowledge of present and future consumer requirements. Our outstanding mint flavors incorporate unique raw materials which are standardized and in stable supply, making them immune to yearly variations in the quality and price of natural mint oils such as Piperita and Arvensis.
Symrise raw materials such as nature-identical l-menthol are secured by backwards integration of production. Specialities such as these are giving us a competitive edge in the field of flavor creation. The range of mint flavors offers unlimited potential for improving taste, adding sensory effects such as cooling, warming and mouth-watering, as well as cost savings for applications and markets where cost-in-use is of high importance.
Bundling the company's unique citrus competence under one umbrella brand
The new global brand NATURALLY CITRUS!® is the innovative platform for flavors and fragrances manufacturer Symrise to bundle its one-of-a-kind expertise in the field of citrus flavorings. By launching this brand, Symrise is efficiently taking the next step and combining its wide-ranging product palette of citrus flavorings, its innovative technologies and its investments in one of the most important citrus-growing countries in the world. Symrise's international citrus initiative is being launched via its Global Citrus Center, which is currently being built in Sorocaba, Brazil. With NATURALLY CITRUS!®, the corporation for flavorings and fragrances meets the constantly growing demands of the market and offers its clients individual, natural flavoring solutions with authentic tastes.
The core of the new brand comes from three brand concepts: “Uniquely Yours,” Freshly Made” and “Proven Stability.”
Uniquely Yours
Symrise provides its clients the maximum possible selection of citrus flavorings with distinctive, unmistakable flavor profiles using both optimized tried-and-true technologies such as MC (multi-concentrated) oils as well as state-of-the-art techniques. New innovative technologies make it possible to create natural flavorings which were once inaccessible; these new products have a major impact on a well-rounded flavor profile. This is a major advantage for Symrise clients: it allows them to give their own brands a customized profile with an exceptional authentic taste that clearly sets them apart from the competition. As the name says, they are “Uniquely Yours.”
Freshly Made
50% of the world's supply of oranges comes from Brazil. Symrise wants to take greater advantage of its proximity to the most important citrus-growing region in the world, which is why it is expanding its existing development and production facility by an additional 30,000 m2.
Proven Stability
The most important product characteristic in citrus is a fresh and authentic taste. Symrise uses its market-leading innovative technologies such as encapsulation, isolation and extraction technologies to give flavorings demonstrably enhanced stability. This keeps a product's flavor profile constant over a longer period of time.
“Our NATURALLY CITRUS!® offers our clients innovative flavoring solutions for the high standards of the market. We have combined our decades of experience and the entire extent of our citrus expertise in NATURALLY CITRUS!®. At the same time, we have created a physical location to focus this concentration – our new Global Citrus Center is where we implement our unique knowledge directly in the world's largest orange-growing region. As one of the leading research corporations in the industry, we are always pursing innovation. “This benefits our clients – and us as well, of course,” says Dr. Heinz-Jürgen Bertram, Global President of Flavor & Nutrition at Symrise.
To make the company's citrus expertise more tangible for clients, Symrise is creating Citrus Showrooms across the globe. In these special facilities, clients can experience the Symrise world of citrus first-hand via top-of-the-line technology; the Citrus Shorwroom can also serve as an inspiring site where creative and strategic meetings can take place. The first of these global Citrus Showroom has been opened in Holzminden. Others will be set up in North America (Teterboro, New Jersey), Brazil (Sorocaba) and Singapore.
