The global brand NATURALLY CITRUS!© is the innovative platform for concentrating and communicatingthe strategic citrus vision. The NATURALLY CITRUS!© brand simply and clearly brings together the core values: True to Fruit, True to Nature and True to Life. This means that Symrise has the largest selection of unmistakable citrus flavors in its portfolio, produced with cutting-edge technologies that are optimized and very efficient.
Being close to the world's most important citrus-growing region gives Symrise an enormous advantage. The techniques Symrise is using at its new Global Citrus Center in Sorocaba, Brazil, the connections to the regions, the most recent investment in new technologies and shorter work processes all guarantee a reliable, sustainable and uninterrupted supply chain.
UNIQUELY YOURS Symrise offers an incredible selection of citrus flavors, each with its own individual, totally unmistakable profile and each produced using optimized and proven technologies such as:
MC
Symtrap®
SBD
UNIQUELY YOURS gives Symrise customers the unique advantage of being able to tailor an exceptionally authentic flavor profile for each of their individual products - and in doing so gain that all-important competitive edge!
FRESHLY MADE Symrise benefits from its proximity to the biggest citrus-growing region in the world. The raw materials Symrise processes are right there on its doorstep, while the technologies in operation at the Citrus Center reflect Symrise' environmental commitment. The investments Symrise makes in technology and production prcisses ensure the sustainability of the citrus value chain.
PROVEN STABILITY Stable products are vital for the beverage industry. Its innovative technologies place Symrise in the forefront of the encapsulation, isolation and extraction markets - and they also enable Symrise to remove from products all components that lead to degradation or oxidation processes.
For more information please contact naturally.citrus@symrise.com
