At Symrise, we have established a global Sensory & Consumer Science team consisting of experts in 17 countries.
We base our consultancy upon state-of-the-art sensory and consumer test methods in both the product and the concept development stages. We satisfy our customers with consumer-driven, innovative product & marketing concepts that have already proven their potential for success in a systematic research process.
Understanding what consumers think, how they feel and consequently how they behave is the key to successful product innovation. That’s why we systematically integrate consumers into the process of developing and evaluating ideas and concepts.
Our extensive consumer science toolbox offers all we need to systematically optimize new concepts and products in order to meet and exceed consumers‘ expectations.
Symrise Sensory Science is involved in all phases of the innovation process in food & beverages. At Symrise, we have all the methods we need at our command – always adapted to the specific requirements of the product category.
Systematically integrating affective, descriptive and analytical information allows us to overcome the “translation problem” between manufacturers’ and consumers’ perspectives.
At Symrise we are constantly looking for new, creative solutions. One current research focus is sensory marketing. When today’s consumers decide to purchase a product, positive emotions evoked by sensory stimuli are often more important than product benefits – the risk of a marketing-induced flop is reduced significantly.
Symrise Sensory & Consumer Science continuously integrates the consumer into our innovation processes. That allows us to satisfy our customers with consumer-driven, innovative product & marketing concepts that have already proven their potential for success in a systematic research process.
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As an ESOMAR Member, Symrise complies with the ICC/ESOMAR International Code of Marketing and Social Research Practice. |
