Health will continue to be one of the mega trends in the food industry. Consumers increasingly expect to see healthful ingredients that provide added functional benefits, whether in yoghurts, cereals or candy bars. So one of the key missions of Symrise is to search for new and healthful ingredients, to isolate them and to incorporate them into innovative products. Using cutting-edge technologies, Symrise is working on processes for masking the negative gustatory influences of functional ingredients in order to make confectionery products and baked goods sweet, tasty and healthful.
At Symrise’s Sweet Business Unit, a global network of innovation and business development teams in the fields of confectionery, bakery, ice cream, dairy and healthcare provides solutions that are customized to the needs of our regional and global clients. At our regional development centers, we have bundled our understanding of consumers and trends, our customer and brand knowledge, as well as our best-practice systems and state-of-the-art application technology equipment for flavors to guarantee the highest level of quality service to our customers.
Tailor-made, unique flavors are our passion. The Symrise Bakery group combines development, application and marketing expertise to creatively develop innovative product solutions. In close cooperation with our clients, we translate consumer needs and market insights into custom-made and forward-looking concepts and products.
In our Sugar Confectionery, Chocolate Confectionery and Chewing Gum groups, Symrise strives for a successful combination of creativity, research and state-of-the-art applications technology. Our profound knowledge of consumer preferences and market trends serves as the foundation for partnership with our clients in both development and project work. The objective at Symrise is to deliver custom-tailored taste and functional solutions for winning brands – setting the stage for the market and product needs of today and tomorrow.
The Symrise Dairy and Ice Cream team creates new and innovative taste and functional concepts – based upon insights into consumer wants and needs. Experts for flavor development, application technology, sensory science and marketing closely work together to achieve the best possible results for our customers. Our state-of-the-art pilot plant facilities in Paris enable us to optimize the interaction between our customer’s product and our flavoring solution – making Symrise an industry leader in creating value for dairy and ice cream brands.
As health awareness is steadily taking on greater significance in the consumer’s mind, the market for pharmaceutical products is growing – especially in the over-the-counter segment. Symrise supplies the healthcare industry with flavoring solutions for a wide variety of pharmaceutical products. Our flavor encapsulation technologies offer the unique possibility of protecting both the flavor and the active ingredient. As an additional benefit, Symrise is thoroughly versed in industry requirements as national and international regulation.
