FABRIC & HOME CARE

Along with Fine Fragrances and Personal Care, Home Care constitutes another of the three segments in the Fragrances business unit. It is divided into two categories operating side by side: Fabric Care and Home Care.

In Fabric Care, Symrise deals with various assignments such as fabric softener, heavy duty detergents, light duty detergents and laundry additives. Their counterparts in the Home Care sector are toilet care, dish washing, surface care and air care.

Understanding the real habits and needs of consumers is key to developing fragrances that will appeal to them, regardless of location or social strata. The marketing department develops product concepts which combine creativity and a profound knowledge of the household business, thus presenting the best solutions for our customers.

Thanks to our expertise in consumer insights, our perfumery and evaluation teams can offer a variety of solutions which meet the special requirements of household products, and which always correspond to the wishes of our customers and the consumers, wherever they are. To provide the best possible level of service, our perfumers are located close to our customers and consumers in Germany, France, US, Mexico, Brazil, India, China and Singapore.