WORKING WITH A FULL PALETTE
For modern consumers, a purchase is a holistic decision that considers both emotional and functional factors. Naturalness has become one of the most important criteria for consumer expectations. At the same time, color has a substantial impact on a product’s emotional impact.
With SymColor®, Symrise offers a modern palette of colors that are perfectly adapted to consumers’ needs. The SymColor® portfolio contains colors from nature and colorful foods – thereby offering a range of solutions for both foods and cosmetics. SymColor®: Colors that consumers want. Colors that considerably enhance a product’s attractiveness.