trendscope™ decodes trends for the food and beverage industry

Translating consumer trends as key drivers for innovation

Today’s consumers expect a lot from the food and beverage products they choose. They are looking for options that are sustainable, healthy, tasty and much more. But how do these expectations translate into consumer trends, what do these trends mean for the food and beverage industry and how can we best respond?

With trendscope™ 2021+ we identify and decode the latest consumer trends and investigate how they drive innovation in food and beverage products. We use these insights to translate the consumer trends into innovative food and beverage concepts with inspiring taste solutions to contribute to the development of consumer preferred products.

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Inspiring Market Insights

What is trendscope

What is trendscopeTM


trendscope™ is our proprietary trend tool

trendscope™ links shifts in society (megatrends) to current consumer needs and wants (consumer trends). It does this by combining both qualitative and quantitative research with global urban hot spot analysis.

By doing this, trendscope™ is able to identify meaningful consumer trends and their influence in four overarching trend clusters:

  • NATURAL goodness
  • HEALTHY lifestyle
  • PREMIUM indulgence
  • EMOTIONAL discoveries

Watch the video to get inspired!

Curious to learn more?

Click on each of the trend clusters in below graphic to download the relevant white paper and discover how we decode megatrends, subtrends and their relevance to food and beverage product development.

Megatrends

Which consumer trends are relevant for YOU?

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