THINK MINT®

Mint refreshes mouths around the world. Symrise pools its expertise in freshness under the umbrella brand think mint®. think mint® is the platform for mint concepts with a high market acceptance. The seal of freshness for cool taste is backed by four decades of knowledge and practical know-how acquired from around the world.

Mint is considered a symbol of purity, fresh breath and cooling effects. Mint gives sweets, chewing gum and oral care products their characteristically fresh notes. Consumers especially appreciate the interplay of cooling and freshening effects.

With think mint®, Symrise pools its decades of mint expertise from around the globe. Symrise experts are constantly analyzing the development of the mint flavor market and observing which qualities are desired by various consumers of mint products. These insights allow them to develop nuanced mint combinations with high levels of relevance for individual markets.

Their work is performed in optimal conditions – with access to specialties, high-quality raw materials, carefully prepared mint oils and a comprehensive menthol collection. Our raw material base, some of which comes from our own internal menthol production, guarantees stable raw material quality all year long. The closed sourcing chain for raw materials ensures sustainable backward integration.

Additional offerings round out the broad mint spectrum of natural and synthetic flavors: The technologies Optacool® and Frescolat® SC1 provide pleasant cooling effects, Optaflow® improves mouthfeel and Optafresh® neutralizes the bacteria that cause bad breath and gives mouths a clean feeling.