SIMPLY VANILLA®:
THE SIMPLE ANSWER TO A COMPLEX FLAVOR

Symrise is a trailblazer in the world of vanilla – from the development of vanillin in 1874 until today. So far, Symrise is the only flavor provider with its own raw material sourcing, full backwards integration and proven sustainability when it comes to vanilla.

simply vanilla® is the umbrella brand for our comprehensive vanilla expertise in the areas of Consumer Insights, Research & Development, Marketing, Service and Innovation. simply vanilla® is the simple answer to a complex flavor and allows us to:

  • Unlock the complexity of vanilla for our customers and use it for the creation of new products
  • Cater to all market segments – from the mass market to super premium
  • “Fingerprint” brands
  • Ensure supply security, stable prices and consistent quality independent of market fluctuations
  • Maintain short innovation cycles
  • Identify consumer trends and develop products accordingly