OUR EYES EAT FIRST
A multitude of emotional and rational factors influence consumer decisions to choose a certain product. Appealing looks and attractive colors are just as important as the expectation that the product is natural.
With SymColor®, Symrise offers a modern palette of colors that are perfectly adapted to consumers’ needs. The SymColor® portfolio contains colors from nature and colorful foods, thereby offering a range of solutions for both foods and cosmetics.
SymColor®: Colors that consumers want. Colors that considerably enhance a product’s attractiveness.