“Our in-depth understanding of the confectionery and bakery market enables us to deliver winning, fit-for-purpose taste solutions.”
Stefan Brehm, Vice President BU Sweet, Flavor Division EAME
€392 billion
The global value of the confectionery and bakery market in 2017
[Euromonitor, 2018]
32,680
New confectionary and bakery launches globally in 2017
[GNPD Mintel, 2018]
Key flavors
Orange (76%), strawberry (75%) and lemon (73%) are the flavors in candies that showcase the highest purchase intent for European consumers
[Symrise Consumer Insights Study, 2017]
By translating market and consumer insights into relevant innovations and product solutions we deliver key value in the innovation, development and marketing processes of our customers. This way of working unlocks growth opportunities for our customers and fulfils our promise of always inspiring more.
What we do
The power and passion to create sweet attraction
Our in-depth understanding of the sweet category and our genuine capabilities enable us to deliver fit-for-purpose sweet solutions in line with our customers’ commercial and technical realities
We're a very creative and innovative team, and we like to challenge the status quo and explore new ideas. By combining our knowledge about consumer needs with creativity and ground-breaking technologies, we can perform at the highest level and set new standards in the market.
Sweet Attraction
We discover, deliver and co-create sweet experiences
We discover
Our ability to unlock the changing needs of the confectionery and bakery markets allows us to meet current and future consumer expectations head-on. We rely on a broad expertise, in-depth knowledge and the ability of our interdisciplinary teams to join forces whenever and however necessary. This ensures that we offer the right solutions for our customers.
We deliver
Our complete sweet toolkit enables us to build winning propositions: from simple but powerful flavors to complex color and taste compositions, leveraging our proprietary technologies and multi-sensorial ingredients.
We co-create
Our holistic approach covers all aspects to jointly realize new business opportunities and provides relevant added benefits and integrated services for our customers, as well as enjoyable experiences for consumers.
How we add value
We bring together an unmatched combination of connected capabilities, competences, technologies and product offering. Our committed, high-performance and interdisciplinary teams work proactively and collaboratively to create modern and innovative product solutions.
We offer the most comprehensive portfolio …
…that combines the best of science and nature…
…enabling our customers to create unique, winning sweet experiences
Our core taste competencies
We have a long-standing experience in creating taste experiences that consumers truly love. Our taste competence comes from pooling our extensive expertise for the core sweet flavor families. We leverage our interdisciplinary teams in various aspects such as research, technology, sensory science and sustainable sourcing to create valuable solutions for our customers, while meeting consumer needs and making a positive impact for the environment and society.
Our naturalness expertise
Under the umbrella of our Code of Nature® platform, we deliver solutions in all legal natural flavor scenarios — from extracts through to natural flavors. We develop the best taste solutions to fit our customers’ brand, labeling and claim requirements. In other words, we create authentic natural taste solutions that consumers can trust.
Our proprietary technologies
Our flavor delivery systems are comprised of the most diversified portfolio of different encapsulation technologies. They offer benefits to our customers in terms of fit-for-purpose flavor delivery and performance (for example, impact, release, flavor burst and long-lasting) as well as easy handling.
Cooling sensations are fundamental for chewing gum and strongly impact the freshness experience for consumers. Our cooling technologies offer the broadest portfolio of cooling agents and flavor solutions to create unique and customized solutions in line with consumers expectations.
Our range
Our range comprises winning taste, color and texture solutions for all sweet product applications. It’s what makes us a unique partner, creating successful propositions and sweet experiences that consumers truly love.
Sugar confectionery
Applications: hard-boiled candies, lollipops, pastilles, fruit gums, jellies, chewing candy, toffees, caramels, nougats, mints, licorice, marshmallows, aerated products, medicated confectionery
Key tonalities: strawberry, orange, lemon, raspberry, cherry
Baked goods
Applications: sweet biscuits, crackers, cakes, pastries, muffins, morning goods, wafers, cupcakes
Key tonalities: vanilla, chocolate, butter, strawberry, lemon
Chocolate confectionery
Applications: tablets, bars, countlines, boxed chocolate, seasonal specialities
Key tonalities: vanilla, hazelnut, caramel, almond, strawberry
Dry desserts
Applications: instant jellies, custard powders
Key tonalities: vanilla, chocolate, strawberry, lemon, raspberry
Chewing gum
Applications: sugared gum, sugar-free gum, bubble gum
Key tonalities: mint, strawberry, watermelon
Cereals
Applications: cold cereals, hot cereals, cereal bars
Key tonalities: chocolate, honey, fruit, strawberry, nuts
Our taste solutions
Great taste is still the number one priority for consumers around the world. We continue to build on our longstanding reputation of delivering winning taste solutions for all flavor declarations and sweet product applications.
simply vanilla®
Symrise is the market leader and an industry pioneer when it comes to vanilla — not least because of our unique and sustainable approach in Madagascar. Combining the best of science and nature, our dedicated vanilla team has developed a comprehensive portfolio of sustainable taste solutions — from certified extracts to great tasting and cost effective natural and nature-identical vanilla flavorings.
Driven by more than 140 years of market understanding, in-depth consumer insight and comprehensive taste preference research, we simply create the vanilla taste people love.
think mint®
We drive all facets of mint by taking mint in new directions, dimensions and combinations. With our backward integration of agricultural independent raw materials and our deep understanding of nature, we have a unique raw material base that enable us to create mint flavor solutions consumers truly love.
symlife®
We have a long-standing history in taste balancing, offering the broadest range of natural solutions to allow our customers to deliver products that are reduced in sugar, fat or salt, or enriched with functional ingredients. Great taste remains at the heart of these solutions, delighting consumers and meeting their expectations for a healthy and active lifestyle.
Learn more on our symlife® microsite
naturally citrus®
Our unique portfolio comprises of the highest quality, stable and superior citrus taste solutions. We offer certified citrus oils/extracts and natural citrus flavors as well as cost-effective, natural and nature-identical flavor solutions, based on creative flavor compounding and unique raw materials.
Our texture and color solutions
Health benefits, natural provenance and general well-being: consumers today are drawn to these qualities more than ever before. We offer a comprehensive portfolio based on our increasingly transparent and traceable supply chains. This doesn’t just mean lower costs and a more sustainable future for our customers — it also allows for the clean labeling options that more and more consumers are looking for and expect from modern sweet treats.
Inspiring inclusions
Our inclusions are available in a range of useful formats that offer textures from soft to crunchy: powders, granules, flakes and crunchies. What unites all of them is that special visual, taste and mouthfeel experience that only comes from carefully-sourced natural fruit ingredients. Not only that, they offer the visual and taste experience that only real fruit content can bring, allowing for clean labeling and strong shelf life management as well.
Alluringly natural colors
We believe in crafting true multi-sensorial experiences, and vibrant, attractive colors play a huge role in the attractiveness of a delicious sweet treat. Our natural solutions offer excellent stability and provide the perfect alternative to artificial and carmine coloring, allowing for eye-catching clean label solutions.
Trends
Our successes are built on our ability to deliver innovative, high-quality solutions that also respond to the ever-changing demands and trends of the confectionery and bakery markets
A closer look at… natural goodness
Natural qualities are increasingly sought-after across the entirety of food and beverages, and this influence is also felt in bakery, cereals and chocolate confectionery.
Even though organic and local sweets are still far from mainstream, the provenance of individual ingredients and use of naturally sourced colors and flavors now play a crucial role in many consumers’ sweet treat choices.
A closer look at… healthy lifestyles
Healthy snacking has never been more relevant as a trend — as such it is increasingly important to the way we develop successful bakery and cereal products
Consumers’ active, mobile lifestyles turn sweet snacks such as baked goods and cereal bars into meal replacements. It’s our job to produce solutions that make leading a healthy lifestyle become easier in everyday life. We do this by providing products that combine convenience, taste and wholesomeness.
A closer look at… premium indulgence
Premium quality has always been a central aspect of the sweet experience — it is often the food choice most heavily associated with the luxury of indulgence
In recent years, the perception of what ‘premium’ means, however, has changed. Craft and artisanal qualities are gaining traction, something heavily associated with the desire for something individually special.
Flavors are increasingly sophisticated and ‘adultized’, leading to unusual, exciting new versions of traditional classics. What’s more, as consumers knowledge and exposure to wide-ranging premium options grows, ‘connoisseurship’ is becoming more important to the premium experience: many consumers now love to prepare their sweet treats themselves.
A closer look at… emotional discoveries
Consumers often feels an emotional connection or bond to the confectionery products they buy: it is a love for excitement and trying new things that drives the buying decision in many instances
Inventive creations that fuse different flavors, textures and categories together are just one way that our cross-functional teams are building an innovation-led future for our customers. Conversely, the desire for a nostalgic connection to sweet snacks is increasingly a counter-trend to the ‘hybrid’ creations, but nevertheless inspires excitement of a different kind among consumers.
