Plant-based products are trending right now, with consumers eager to reduce their animal protein intake. Alternative proteins in food and beverages are poised with growth, driven by sustainability and health considerations as well as the consumer desire to try out novel dishes, snacks and drinks.
of people accross seven European countries now purchase vegetarian and vegan food
of US consumers are trying to incorporate more plants into their diets
of Chinese consumers adopt various products and also plant-based food to balance their daily diet
is the estimate of a new study by Meticulous Research for the market growth rate in Latin America for the plant-based industry between 2020 and 2027
Products like veggie burgers or coconut ice cream are now going beyond vegan or vegetarian diets: An ever growing part of the global population adopts a so-called flexitarian lifestyle, which alternates dishes of animal with plant-based proteins. If you enjoyed minced meat today, you may want to try a chick pea based falafel dish tomorrow?
This goes hand in hand with another big trend. In general today’s consumers look for fresh, kitchen like ingredients. Proprietary Symrise research revealed that consumers look for products with natural ingredients and clean, clear labelling when it comes to plant-based products.COVID-19 accelerated the interest in this product category, which consumers consider “good for you”. Offering meat replacers and novel plant-based products with comparable nutritional values at an affordable price has become more relevant than ever.
Symrise assists food and beverage manufacturers striving to deliver against this trend. We believe in the positive impact this segment can make on today’s and tomorrow’s food system: As one of the founders of the taste industry (we pioneered aromatic vanillin synthesis in 1874), Symrise brings from its long standing taste expertise. It has built an extensive toolbox with industry leading patent strength. Its taste balancing capabilities include the masking of off-notes, rebalancing taste and delivering juiciness to plant-based product bases combined with delivering outstanding visual appeal. To make plant proteins delicious Symrise is combining this balanced taste with its richness tools. They comprise our unique backward integrated onion raw materials and top notes. They can impart specific meaty or spice notes, delivers unique culinary complexity, resulting in superior consumer taste experiences. The more consumers turn to a plant-based diet, the less emissions from traditional cattle farming will be created, improving our environmental footprint.
How Symrise can help to develop great tasting plant-based products
Symrise provides an integrated solution delivering taste, juiciness and visual appeal for both meat mimicking and proudly green products.
Symrise brings in more than two decades of proprietary Taste Balancing Research. This helps to overcome a key consumption barrier of plant-based products: Unwanted off-notes of popular proteins such as pea, making related products taste delicious. Symrise offers various taste profiles such as natural, authentic vegan meat flavors or natural vegetable taste and complex culinary notes.
Product color also plays a key role in consumer acceptance of plant based products. Symrise offers natural integrated solutions including natural coloring (for authentic meaty appeal), masking, richness, juiciness and as well as authentic meat taste.
symlife® taste balancing solutions make alternative protein products taste great
With its expertise, Symrise helps deliver against consumer taste and naturalness expectations. At the same time, it addresses the need for solution efficacy and cost effectiveness of food and beverage manufacturers. We offer a partnership and ecosystem that enables agile and flexible solutions in combination with profound flavor expertise to create natural authentic vegan meat notes.
We use our more than 140 years of taste research to innovate in plant-based protein taste solutions at fast pace. For this, we are combining taste, protein base and commercial expertise for our customers’ and their end consumers’ benefit.
What makes Symrise well-prepared to participate in the protein growth opportunity?
Our holistic approach to innovation. Deep insights into ingredients and consumer needs. Processes as well as product development.
A proven track record shows that we find the right answers for the increasing demand of alternative protein based products and technical challenges (functionality and taste) and satisfy the demands of our customers and consumers without compromising on taste.
Taste Capabilities incl. Formulation Expertise and Recipe Design
Ecosystems & Partnership Approach
Regulatory Understanding and Consultancy
Flexible Business Models
We understand the value chain and bring together commercial, protein base and taste expertise. This enables us to act as partner of choice to deliver great tasting solutions for plant-based products.
Symrise is your partner for integrated solutions covering taste, juiciness und visual appeal for plant based protein products and sustainable food systems. This also means we provide an integrated taste and coloring delivery system (a toolbox with a broad range of taste and coloring solutions) , answering all customer and consumer requirements for meat mimicking and proudly green products with regards to taste, culinary complexity, appeal as well as clean and clear labeling.