Symrise Perfumery School opens its doors in India
• Expansion of perfumers’ competence in growth market
• Investment in perfumer training of own talents
In November 2010, the first training of junior perfumers began at the new Perfumery School at the company site in Chennai, India. Achim Daub, Global President Scent & Care, opened the new school in a small festive ceremony.
It takes the young creatives two years to learn enough about the world of fragrances to be allowed to call themselves junior perfumer or junior evaluator. Until they reach that point, they have to immerse themselves in the field of organic chemistry and be familiar with the many hundreds of raw materials the company works with. The modules of the training program include intensive fragrance studies, developing archetypical structures in perfumes and acquiring market and product knowledge.
In addition to theory and practice, phases of training at other competence centers in Asia complement the schedule. The young perfumers will study a wide variety of applications, ranging from fine fragrances to body-care products to household products. They will further their knowledge above and beyond the projects they do every day. The young talents learn their trade from the ground up and they will be given the time to pursue their creative education.
“Thanks to our new Perfumery School in Chennai, we are creating an in-house pool of excellently trained perfumers and evaluators for the growth market Asia. This is not only the next logical step in expanding our internationally esteemed “Perfumers’ Academy” program: we are also strengthening one of the most important dynamic markets on the Asian continent,” says Achim Daub.
Venkat Iyer, Vice President of Scent & Care, India, adds: “Inspiration is a crucial part of training perfumers, and India and Chennai provide the necessary framework conditions. You can encounter all sorts of scents and spices in many regions of India. India is fascinating and inspiring at the same time.”
Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics and foods, the pharmaceutical industry and producers of nutritional supplements.
Its sales of €1.36 billion in 2009 place Symrise among the top four in the global flavors and fragrances market. Headquartered in Holzminden, Germany, the Company is represented in over 35 countries in Europe, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. In doing so, Symrise combines its insights into consumer trends with cutting-edge technologies, focusing on innovative trend and lifestyle products that have additional practical value for the consumer. Symrise – always inspiring more…
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