TASTE FOR LIFE®:
PRODUCT DEVELOPMENT À LA SYMRISE
The strategic platform taste for life® offers the food industry an innovative tool for developing new products faster and tailored to suit specific needs while optimizing brand and product positioning.
taste for life® helps show what trends and consumer needs the industry is serving with its brands, where gaps exist in the product portfolio, how the competition is positioned, where product range expansions could be advisable and much more.
It all starts with consumer desires: These are changing more rapidly than ever before and becoming more nuanced at the same time. Brands need to make the corresponding adjustments to protect their attractiveness. taste for life® allows the industry, its products and its brands to meet consumer demands by developing optimal taste solutions.
taste for life® unites the results of consumer research, the needs of the industry and the comprehensive and wide-ranging expertise of Symrise in a single strategic instrument.