The Legacy of De Laire Bases

The Legacy of
de Laire Bases

How the Creation of Synthetic Bases Revolutionized the Perfume Industry

In the early 20th Century, synthetics were still relatively new in the perfume industry. They weren’t served up raw, but presented in a setting that was really a mini-perfume. Those mini-perfumes were called bases, and they were the springboard of some of the greatest compositions of the 20th century.

At the very center of Symrise is de Laire, the historic house that developed the first synthetic bases. Bases not only anchor a perfume’s core, but also is the underpinning from which all other notes are built around to create the multiplex, sophisticated fragrances we have come to expect from modern day perfumes.

The de Laire bases were groundbreaking in their ability to allow perfumers the freedom to build complex and dynamic new fragrances never before afforded through raw ingredients alone.

Bases not only anchor a perfume’s core, but also are the underpinning from which all other notes are built around to create the multiplex, sophisticated fragrances we have come to expect from modern day perfumes.

Accordingly, de Laire bases have inspired many of the world’s most iconic fragrances for the legendary couture houses of Guerlain, Chanel and Rochas, just to name a few. Revolutionary, yet timeless, these iconic bases were founded in 1878 by visionary entrepreneur and innovative chemist, Georges de Laire. By combining the newly available manufactured materials with precious natural raw materials in a slow and sensuous process, these bases gave perfumery alchemy with artistry to evoke a deeper feeling.

In 1889, his legendary base, Ambre 83 was born. An intricate blend of the recently discovered synthetic Vanillin, along with natural ingredients including vetiver, patchouli and jasmine, this exceptional base led to the creation of Jicky de Guerlain (1889), the oldest continually produced fine fragrance in the world.

Ambre 83 wasn’t the only sought-after base; other famous de Laire bases include Prunol, Bouvardia, and Mousse de Saxe. In fact, Edmond Roudnitska, considered to be one of the greatest perfumers of all time having created many iconic fragrances for Dior (Eau Sauvage, Diorissimo), Hermès (Eau de Hermès), Rochas (Femme, Mousseline, La Rose) and more, widely used these bases to create renowned scents.

The de Laire bases were groundbreaking in their ability to allow perfumers the freedom to build complex and dynamic new fragrances never before afforded through raw ingredients alone.

The de Laire legacy lives on at Symrise, where we are always in search of artful innovation. Here multiple perfumers collaborate to create new de Laire bases like the avant-garde Amber 84 where the passionate richness of the past meets a modern gourmand touch, Miel Essentiel DL with an exquisite honey scent enriched by timelessly elegant floralcy, the joyfully refined fruitiness that is Rouge Grosielle, and more.

Today, each new base blends high quality raw materials, fine natural oils and an exclusive captive, bringing the past to the present and celebrating the continued legacy of Symrise. This is the foundation upon which a new era in fragrance is being built. One that is sensual but not superfluous. This singular vision of haute perfumery is unveiling a world of endless possibilities.

“De Laire bases have an element of subtle awakening that brings your other senses to life a bit more,” says V.P., Senior Perfumer, David Apel.

The Legacy of De Laire Bases
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