Mysterious, seductive, captivating – welcome to the world of fragrances. But what effect do fragrances have and when are these effects unfurled? Symrise has devoted a great deal of its innovative abilities to answering these and many other questions with its intensive research and development activities. This work takes advantage of proven and innovative consumer insight tools to identify trends and incorporate these in promising fragrance concepts.

Scent & Care produces fragrances and fragrance technologies for three application areas:

Fine Fragrances – Custom fragrance compositions for the beauty industry >> more

Personal Care – Fragrance compositions for shower and bath products, hair care & dye, skin care, deodorants and men’s cosmetics >> more

Home Care – Fragrances for fabric care and household products >> more

2016 WPC Key Note Speech of Achim Daub