Symrise is the first company in the industry to purchase hibiscus that has received sustainability verification. The company works closely with the supplier and farmers in order to ensure a sustain­able value chain for the raw material which is considered a trend ingredient for food.

SOCIETY AND GOOD CORPORATE GOVERNANCE

Infused with hot water, the hibiscus flower develops a sweet-sour taste, similar to cranberry, and the liquid becomes a deep red color. In addition to taste and appearance, the flower gives the tea other characteristics: It is also said to lower blood pressure, has a high vitamin C content and is often used in popular medicine for colds or circulatory problems. Now this mallow plant, of which there are several hundred species, is no longer used only in tea. Especially in Europe, consumers enjoy foods and beverages containing hibiscus, which has been named one of the ten most important food trends for 2022, such as in dairy products, baked goods, chocolate confectionery, sauces and, above all, innovative beverages

The raw material has long played an important role for Symrise. Originally from Asia, hibiscus now grows around the world in tropical and subtropical regions. The company sources hibiscus from the Aswan region of Egypt, where it has worked with partner El Mahaba for more than 25 years. “Thanks to the long-stand­ing cooperation, we have direct access to raw materials and can obtain them permanently, reliably and in high quality,” says Rania Elmy, senior purchasing manager.

“Our focus is on working conditions and the sustainable use of water and soil. In addition, we work in our facilities to reduce water usage.”

Wassim Salib
GMP Manager at Symrise Egypt

hibiscus flower infusion

Now the Group has taken another important step with the supplier. Symrise is the first company in the industry to purchase hibiscus, which has been verified at Gold level of SAI-FSA (Sustainable Agriculture Initiative Platform – Farm Sustainability Assessment). Behind the SAI Platform is an association of many large companies and organizations working together for better agriculture. To retain the verification, growers are evaluated by independent third parties every year.

Symrise is closely working with El Mahaba to strengthen a network of farmers. In order to achieve this, it promotes sustainable agricultural practices in the cultivation and processing of raw materials. “Our focus is on working conditions and the sustainable use of water and soil. In addition, we work in our facilities to reduce water usage.” says Wassim Salib, GMP Manager at Symrise Egypt. “By conserving resources, we also contribute to climate protection.” Hibiscus cultivation is therefore another building block in the company’s goal of sourcing all strategic biological raw materials exclusively sustainably by 2025.