The combination of innovation and creativity, science and sense, pleasure and purpose, Beauty+ is our way of bringing enhanced value to product development by bringing together multiple disciplines with the shared goal of creating inventive solutions for consumer’s expectations today and their dreams for tomorrow.
By looking at categories holistically, Beauty+ delivers smart, effective solutions with 360º speed-to-market. This process of capitalizing on synergies between both the emotional aspiration as well as the functional desires of consumers provides unique answers to today’s beauty care challenges, as evident in the emerging world of multi-culturalism in hair care. By addressing the very specific needs of curly and coil-y hair, we’re able to provide high performance, turn key solutions that change not only consumers perceptions about their own hair, but the beauty care landscape in general. This is Beauty+.
Maximum efficiency and safety. Enjoyable and innovative scents. Symrise provides the most advanced sun care solutions plus reliable odor control and moisturization that delights consumers to make sunscreen part of their daily ritual.
Advanced skin brightening. Indulgent scents. Brightening solutions are desired the world over. We go beyond proven efficiency and safety by offering visible brightening and skin radiance plus sensorial fragrance experiences that signals radiant performance and addresses the regional needs and preferences of evolving consumers.
Superior efficacy. Product safety. Advanced skin protection. We’ve developed fragrances that enhance performance and create long-lasting efficiency, odor and wetness protection. All of this, plus skin-soothing moisture and comfort for sensitive skin.
The multi-cultural market is expanding every day, and with it the need for effective solutions designed for this growing population. Beauty+ combines our multi-cultural hair expertise, from relaxed to coil-y, with our newest cosmetic ingredients and unique botanicals to deliver unparalleled performance with a profound fragrance experience.
July 3, 2020
South Africa: Symrise promotes sustainable cultivation of white grapefruit in KwaZulu-Natal