Here you will find stories from across the business
From trend-spotting to sustainable success, discover our insights and articles
thinking beyond tomorrow
An interview with Heinz-Jürgen Bertram on topics including the course of business, the pillars of success and the company’s inclusion in the DAX.
Proteins? But without meat!
A rapidly expanding global market: Vegan and vegetarian alternatives to meat, fish and dairy products are booming.
Humans as ecosystems
Symrise has developed special products to focus on the human microbiome. This offers unimagined possibilities.
Taste can be learned
In its own academy for flavorists, Symrise trains experts for three years who later work successfully in product development.
Sustainability is here to stay
Symrise is working on a sustainable future with commitment and innovative strength, says CSO Bernhard Kott in an interview.
Vegetable diversity
One raw material, many uses: Three experts from different divisions discuss synergies.
Everything flows
Biodegradable fragrance ingredients from nature: To achieve this goal, Symrise relies on methods that include green chemistry.
Diversity as the key to success
In her first interview as the company’s new global head of HR, Katharina Dürbaum explains how Symrise will work in 2030.
3x3 news
Brief insights into three topics, from different areas that moved Symrise in 2021.
Creating added value
Symrise produces a range of fragrances and flavors from the byproducts of other industries. It doesn’t get more sustainable than this.
A commitment to sustainability
In Brazil, Symrise has built an education center at its Granja Viana site near São Paulo, which will primarily benefit schoolchildren from the surrounding area.
Staying on the safe side
With Symsafe, Symrise is rolling out a major campaign across the Group to strengthen occupational safety in the company.
Embracing naturalness in a changing world
Consumers are taking control under Covid, adding health, creativity and wellbeing to mealtimes.
Orange the world
A shared apartment, four roommates and a party. One ingredient that’s always around: the multitalented orange.
Green chemistry: the power and the possibilities
Transforming natural and renewable by-products into high quality ingredients. From orange peel to oral care. Production of authentic-tasting concentrates.
The rise of 'pet parenting'
How to stay at the forefront of an evolving pet food and pet care industry.
Cracking the code of nature
It’s six-thirty on a Tuesday evening and William, a content strategist in London, is waiting patiently to maneuver his shopping kart into the first aisles of his busy, local supermarket.
Vitamin bomb
Symrise is launching the very first fair-trade acerola powder, which is cultivated organically in northeastern Brazil.
Scents you and your pet will agree on
A joint Group project combines its know-how of care, cosmetics and household cleaners to create products that make people and their pets equally happy.
Rebirth of a long-standing brand
Symrise is revitalizing the French brand Maison Lautier, which has belonged to the Group since the mid-1990s, for the innovative sustainable natural substance portfolio of the Scent & Care segment.
The farmers in focus
Symrise enters into sustainable supply-chain partnerships in areas around the world where the company sources many of its raw materials. Three examples.
On the road to an eco-friendly factory
In 2020, the Symrise Nutrition business unit Diana Pet Food opened its first production plant in Colombia. The plant is especially sustainable and provides a look into the future of manufacturing.
Six steps to success
Plant extracts are being intensively researched, analyzed and brought to market in a six-step process. Chamomile provides just one example.
Purely a matter of taste
Feed for animals in aquacultures must be healthy, nutritious and tasty at the same time. At Diana Aqua’s new Aqualis test center in Thailand, employees are developing innovative functional components.
Bittersweet and multitalented
In the South African province of KwaZulu-Natal grows a fruit whose flavor and fragrance is used in food and beverages, cosmetics, household cleaning products and perfumes: the grapefruit. The company is dedicated to working closely with suppliers of the agricultural sector in the region.
A hemp success story
At the “Hemp Day,” Symrise demonstrated how the ever more important raw material can be sustainably cultivated and processed.
Second life
Symrise has implemented the first application of Sulfacid® technology in the fragrance and flavor industry. Exhaust fumes from production are desulfurized at the plant in Jacksonville, Florida. The environment benefits from this and Symrise also saves on costs.
A mighty little flower
Clove is an important raw material for Symrise. The company has developed a process in Indonesia that conserves resources when cultivating the spice.
Rating: extremely valuable
The concept of the circular economy is growing in importance worldwide. In many areas, Symrise is applying principles that take byproducts of production and use them to manufacture valuable products.
Ecologically optimized
The eco-design matrix developed by Diana Pet Food analyzes, measures and optimizes the environmental performance of products all along the value chain. This changes the company’s environmental footprint, from the development of raw materials to purchasing, research and development, production and logistics.
Fragrances from big data
Symrise developed two perfumes for the Brazilian cosmetics giant O Boticário – nothing new – and the creative process was supported by algorithms and artificial intelligence. The “Philyra” project gives us a glimpse into the future.
The cultivation specialists
Symrise is collaborating with supplier Van Aroma in Indonesia to secure sustainable agriculture and thus the future of patchouli farmers.
Favorite fragrance
Symrise is working with the CRIEPPAM research institute and local farmers to promote the sustainable cultivation of lavender in Provence.
Bergamot á la Symrise
Symrise is banking on sustainability and protecting biodiversity in its purchasing of this raw material.
Entrepreneurial spirit and innovation
A perfect acquisition: The British company Cobell is strengthening Symrise’s position in the UK market.
All about the berries
Diana Food produces standardized cranberry extracts and powders in Canada. A glimpse into a sustainable value chain.
Fine fish food
Aquacultures are growing around the world. Diana Aqua ensures the nutrition and wellbeing of fish with its products.
Queen of the kitchen
One of the most important raw materials is the onion. Symrise aims to be the global leader in diversity, quality and sustainability.
The fragrance of forests
Renessenz, as part of Pinova Holdings, puts Symrise's raw material base in the Aroma Molecules business unit on a new footing.
Everything’s bananas!
Diana Food produces excellent quality fruit and vegetable powders, flakes and purees in Ecuador.
Of bees and biodiversity
Symrise has bulid up a beekeeping very close to its headquarters in Holzminden.
New raw materials and products from the diversity of nature
Symrise has been sourcing vanilla from Madagascar directly from producers since 2004.
Fragrances for the world
Perfumes arouse emotions, emphasize a style and often round out the entire personality.
Social petwork
Diana Pet Food has participated financially in the social network Yummypets in 2016.
The whole is greater than the sum of its parts
Innovative flavor compositions and novel scent and care experiences are created at Symrise when teams from different divisions work together.
Endless diversity
In the species-rich Amazon region of Brazil, Symrise identifies new raw materials to develop products for the global cosmetics market.
Latino America
Taste and scent. What preferences do Hispanics have? With "Conexión Latina" and "Sabor in America," Symrise is developing suitable products.
Innovative spirit
At Symrise, good ideas are born where people work together every day. In Holzminden, a team has optimized the processes in spray drying.
A science in its own right
What do cats and dogs like to eat best? In expert panels, Diana Pet Food investigates the taste preferences of the four-legged friends and the quality of the food.