The microbiome: hot topic in the personal care and health industry
Perceptions and attitudes have changed. Traditionally, we aimed at eradicating all bacteria, fungi, and viruses that we perceived as threats to our health and wellbeing. At Symrise, we are passionately welcoming beneficial microorganisms into our lives.
The understanding has been growing that consumers can achieve a positive effect by adding and nurturing beneficial microorganisms on their bodies. The probiotic food industry has led the path and inspired this approach.
With the extremely complex science of the microbiome, researchers still have a lot to learn. Now, the time has come to challenge traditional unilateral views and join the new generation of microbiome research. At Symrise, we call this research SymProBiome™.