An investment in Symrise is an investment in industry-leading growth and sustainable success

In the decade since our 2006 IPO, we’ve cemented our position at the forefront of the flavor and fragrance world, while more than tripling our shareholders’ return

Our continual success is defined by industry-leading growth and a comprehensive portfolio beyond traditional flavor and fragrance, underpinned by a commitment to backward integration and sustainability. Today, we employ more than 9,000 people and operate about 100 production sites across the world.

We hold market-leading positions in a number of segments – from baby and pet food to fragrance ingredients, menthol and oral care. Our overall global market share amounts to 11%.

Symrise as it’s known today was founded in 2003, when the former Bayer subsidiary, Haarmann & Reimer, merged with the family-owned Dragoco. The historic roots of our business however date back to 1874, when the founders of Haarman & Reimer discovered how to produce nature-identical vanillin from coniferous trees. Their innovation kick-started a global industry, which continues to inspire our approach today.

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Six reasons to invest in Symrise

1. We operate in an attractive industry geared towards defensive end-consumer markets

4. Our competitive edge is led by a cross-divisional networking and research engine, committed to innovation

2. Our strongly balanced portfolio encompasses a global range of products, businesses, regions and customer groups

5. We’re increasingly securing backward integration across our supply chain, in service of the growing demand for naturals

3. Our strategy focuses on industry-leading growth that maintains high profitability levels

6. We’re expanding into adjacent high-growth areas beyond traditional flavor and fragrance

1. An attractive industry

As the size and spending power of consumers around the world continues to increase, manufactures of food & beverages, perfume and cosmetics – our clients – see an increasing demand for their products

These are products that fulfill the basic, daily needs of people all over the world, and our ingredients and solutions are at their core. We estimate that on average, people interact with our ingredients 20-30 times in just a single day.  The demand for our ingredients is constant and ever-growing, both in mature and emerging markets.

Beyond the basic need to eat and drink, new consumption patterns and trends fuel a growing desire for our increasingly diverse solutions. Whether responding to the trend for healthy, natural ingredients or the growing demand for sustainable, transparently-sourced raw materials, our core offering is extremely resilient to change in our individual clients’ needs.

What’s more, the cost vs. value ratio of our ingredients is extremely positive. The percentage cost of our flavor or fragrance ingredients is extremely low, yet as the key buying criteria for food, beverages and fine fragrances its value is extremely high.

The global flavor and fragrance market

We’re active in many different markets around the world. We create solutions for traditional flavor and fragrance markets, with a portfolio that encompasses other aligned areas, such as cosmetic ingredients, probiotics and pet food.

€28.5 billion

Total value of the global market we’re active in

500

Approximate number of companies across the relevant market

>50 %

Market share of the top four players, of which we are one

11 %

Our market share

The advantage of being a leading player

As one of the top four companies in our market, we benefit from high barriers to entry.

Core list system
Multinationals tend to work with a pre-defined set of three to five suppliers. As one of those suppliers, we have exclusive access to new product briefings and pitches, making it difficult for other competitors to gain access.

Supply chain and sustainability
Clients also increasingly expect suppliers to ensure batch traceability of their products and act on resource scarcity, obesity and other global challenges.

Regulation
Increasing regulation requires substantial resources and capabilities, making it harder for small players to get a foot on the ground.

Global footprint
Our global presence is crucial for capitalizing on local preferences and trends. This helps to ensure short delivery times and routes, manage backward integration and meet specific client needs.

Complexity
It takes an advanced, well-established organization to manage the complexity of 10,000 raw materials, 30,000 products and over 135 sales markets.
 

Speed, innovation and agility
Continuously decreasing product life cycles, ever faster challenging consumer habits and the surge of new competitors require our clients to become more agile – and as a result so must we.

2. A strongly balanced portfolio

Our robust business is supported by a broad and balanced portfolio that spans products, businesses, regions and customer groups

Product diversity

Our 30,000 products are made from 10,000 raw materials, and can be found in the consumer products you use every day – on average, they’re interacted with 20-30 times per day.

Business diversity

In October 2016 we split our organization into three independent but interconnected segments: Flavor, Nutrition, Scent & Care.

Regional diversity

As consumers in emerging markets wield increasing spending power, it is vital to be able to respond to demands that might differ from those found in more mature markets. We have a historically strong and growing presence in these regions.

100+

sites worldwide, in over 40 countries

4

regional headquarters

135+

sales markets

44 %

of our revenue comes from emerging markets

Our global footprint allows us to successfully address changes in markets and consumers around the world

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North America
 

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Asia

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Latin America

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EMEA

Client diversity

Our 6,000 clients include family-owned businesses, regional challengers, discount/private label operators, new brands and online businesses as well as global players. One third are local, one third regional and one-third are multinationals. No one client accounts for more than 5% of our revenue. 

3. A strategy of industry-leading growth at high profitability levels

Our three-pillar strategy of Growth, Portfolio and Efficiency drives our ability to outgrow our market while maintaining high profitability - a key strategy since 2012. We’re on course to achieve our target of 5-7% growth with an EBITDA margin of 19-22%.

Growth

To deliver above-market growth we invest in emerging markets, where we aim to generate >50% of sales by 2020

We also focus on the local and regional customers that already account for two-thirds of our sales – they’re the fastest growing and most agile. We compound this with our comprehensive research and technology capabilities.

Explore further
  • Symrise launches new Asia-Pacific Innovation and Technology Centre read more
  • Symrise unveils Creative Centre in Mumbai to enable innovation read more
  • Symrise opens its own site in Iran read more
  • Symrise opens production facility in Brazilian Amazon region read more 
  • Diana Pet Food celebrates the opening of its new plant in Russia read more
  • Symrise acquires Cobell to enhance market position in UK beverages read more
  • Fragrance expands footprint in Brazil read more

Efficiency

Protecting our profitability is essential to our continued success. A major factor in achieving this is our commitment to new efficiency measures – that’s why we’re continuously improving our cost base.

We restructured our fragrance division, enabling streamlined innovation.

We developed SymTrap technology to use side streams.

We work together
with our clients on
end-to-end supply chain solutions that enable them to improve their efficiency.

Portfolio

We were ahead of the curve when it came to strategic acquisitions that expand our portfolio into new high-growth areas, and we continue to target new opportunities that sit adjacent to our core business.

We maximise the potential of our unique portfolio by promoting innovative, cross-divisional networking that encompasses the entirety of our business.  

4. A cross-divisional networking and research engine

Innovation drives our growth

Our teams are breaking down the traditional barriers between flavor and fragrance in their quest to pioneer a new generation of game-changing solutions

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Beauty+

Our cosmetics and fragrance teams come together under the Beauty+ banner to create highly functional ingredients that also smell and feel great.

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Fragrant Felines

Symrise and Diana Pet Food joined forces to create a brand new offering for cat litter manufacturers – combining insights from the pet world with fragrance expertise.

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Madagascar 2.0

Our fragrance division created high quality essential oils from Madagascan vanilla, ginger and cinnamon bark drawing on the raw materials and expertise of our flavour division.

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‘Innomeat’

Experts from Diana Nutrition and Symrise unified their know-how when offering a range of different chicken products that both utilise the whole chicken and remain committed to using only natural materials.

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All about the berries

Diana Food produces high-quality standardized cranberry extracts and powders that are said to provide cell protection as antioxidants and to help preventing urinary tract and bladder infections.

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Fine fish food

Fish is popular, and stocks are dwindling. As an alternative to wild-caught fish, more and more of the animals in the market are from aquaculture. Diana Aqua is developing products that make their feed particularly digestible, appealing and nutritious.

Our extensive expertise doesn’t just involve cross-divisional networking – it also includes a core research engine that brings together some of the best minds from across academia and the wider industry

We come together to influence everything from product development to marketing strategy and regulatory considerations. This outside-of-the-box thinking ultimately enables us to deliver full solutions for our clients that go beyond taste and smell.

As these recent success stories show, our innovation is led by consumer trends, customer satisfaction and a commitment to sustainability.

Catering to cats - Our development of a patent-protected cell model with B.R.A.I.N. identifies cats’ taste preferences for more successful mealtimes

Tackling obesity - Symlife and Symslim offer increasingly sought-after reduced-sugar solutions for beverages, while maintaining a high-quality sweet taste

Overcoming cosmetic concerns - Whether tackling sensitive skin, intensive sunlight or the quest for even skin tone, our 17 new patents in 2016 were just the latest in ensuring we stay at the forefront of the cosmetics world

Open innovation - We partnered with Bochum University when we developed our new malodour receptor blocker, Timberol

 

5. Backward integration

Backward integration means increasing our control of the various supply chains that are crucial to our business. As we operate in over 40 countries and work with 5,000+ suppliers around the world, this is vital to our long-term, sustainable success.

In short-term cycles, the price and availability of our natural raw materials can be impacted by circumstances beyond our control: flash-flooding and socio-political unrest are just two examples.

Strong, backwardly-integrated relationships with our suppliers are key to overcoming these challenges. They help us to minimize resource use and ensure a sustainable supply of the high-quality materials our customers demand – both in the short and long-term.

Achieving backward integration is an ongoing journey, but we are already making progress across some of our key supply chains.

One of our key 2020 targets is for all key ingredients to be derived from sustainable sources and materials. Backward integration will play an essential role in helping us to achieve that.

Explore some of our successes in backward integration

Click on the map pins to read more about our sustainable sourcing activities and where we source some of our strategic raw materials such as bananas, bergamot, beetroot and vanilla.

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6. A vision beyond traditional flavor and fragrance

Our strategy for non-traditional flavor and fragrance markets is reflected in our recent acquisitions

Approximately two-thirds of our business is devoted to traditional markets, while the remaining third looks to new markets to boost our growth.

For example, between 2012 and 2016 we have increased our stake to become majority shareholders in the pioneering Swedish probiotics company, Probi.

Our acquisition of Diana Group included a move into pet food, a market in which we have been advancing the use of innovative pet taste-testing and the big data insights of pet social media.

Where we are, where we’re heading

2006-2017: over a decade of success

In 2006 we traded for the first time on the Frankfurt Stock Exchange, becoming the largest IPO in Europe that year

Since then, we’ve enjoyed a decade of progress and success, arriving in 2018 with above market growth. 

Having promptly established ourselves as a leading company in the industry over the past years, our goal can only be to consolidate and expand this position. We want to achieve this not by being hasty, but instead by implementing a well thought out and, more importantly, sustainable strategy.Dr Heinz-Jürgen Bertram, CEO

CAGR 5-7%

2012-2020 annual sales growth target (2017: 6.3%)

19-22%

2012-2020 annual EBITDA margin target (2016: 21%)

always inspiring more...

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Explore our world of vanilla

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DIANA - wellbeing by nature

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Sustainable sourcing