Scent & Care | Corporate

— Innovation-centric expansion to boost regional and local food manufacturing capabilities

— To contribute to Singapore’s vision of becoming Asia’s regional food & nutrition hub

Global leader in flavors and fragrances, Symrise AG, on 23 May 2017 unveiled its new Asia-Pacific Flavor Innovation and Technology Centre. It was officially opened by Dr Heinz-Jürgen Bertram, CEO of Symrise AG. The Centre marks the completion of the company’s over 30 € million expansion of its regional headquarters in Singapore, which aims to boost local food manufacturing capabilities and to contribute to Singapore‘s vision of becoming Asia’s regional food & nutrition hub. Partners, customers and guests from around Asia attended the event.

“Asia is fast becoming one of the main global sources of influence and inspiration for innovative food products. And major centres for business, lifestyle, technology, health and nutrition like Singapore will be at the heart of this megatrend“, said Dr Heinz-Jürgen Bertram, Chief Executive Officer of Symrise AG. “Similarly, Singapore will continue to be within the heart of our growth story and I believe the new research and innovation facilities will ignite greater collaboration, connectivity and creativity among industry stakeholders. That will further develop Singapore’s food research and manufacturing industry capabilities“. Based in the company’s new state-of-the-art regional HQ building, the centre houses several facilities that have been designed in accordance with Symrise’s R&D strategy which focuses on connecting megatrends, consumer needs, customer requirements, sustainability, innovation and cost efficiency.

“Recognising that Asian consumer tastes are the future drivers of the global flavor industry, I am pleased to announce that Symrise will be the first major firm to base its Global Sensory and Consumer Insight function and teams in Asia,” added Mr Lionel Flutto, President, Flavor, Asia Pacific, Symrise. “This emphasises both, our commitment to Asia, and forming the foundation of our future innovations research, technology and development.”

Helping local and regional firms decipher evolving Asian tastes

The Flavor Innovation and Technology Centre is the latest Symrise initiative to help food manufacturing, FMCG, nutritional supplement and pharmaceutical companies gain insights into the tastes and preferences of Asia’s increasingly influential consumers. Research and technology capabilities will be applied to discover new flavor compounds, create new natural and sustainable products that meet the preferences and cultural requirements of Asian consumers and to demonstrate how these new products can be applied in shelf-stable manufactured foods. This research will be applied to develop both, food flavor innovation for customers in Asia, and also to support innovation-driven projects for key global customers.

The intention is to evolve industry expertise within Symrise Asia Pacific to a level that will allow the creation of new technologies for Singapore and regional customers. With the launch of the new Centre, Symrise Asia Pacific will also be able to mirror the capabilities available at the company’s global headquarters in Germany, and accelerate the development of new products for Singapore companies looking to grow across Asia.

Looking to the Future

The next phase in the expansion and enhancement of Symrise regional operations here in Singapore will focus on the expansion and restructuring of Scent and Care (S&C) innovation, creation, oral care, life essentials and aroma molecules. The expansion will allow for the establishment of a new S&C Consumer Insights Centre. This centre will enable S&C to develop deeper market understanding, in order to create commercially effective branding campaigns, which is one of S&C’s core competencies.

from left to right

Heiner Schaper - President Flavor - Vorstand Flavor Symrise
Lionel Flutto, President Flavor APAC Symrise
Dr. Heinz-Jürgen Bertram, CEO - Vorstandsvorsitzender Symrise
Mr CHAN Ih-Ming, Director Consumer Businesses of the Singapore Economic Development Board
Ambassador of the Federal Republic of Germany to Singapore: His Excellency Dr Michael WITTER
Horst-Otto Gerberding, Aufsichtsrat Symrise

About Symrise

Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.

Its sales of more than € 2.9 billion in the 2016 fiscal year make Symrise a leading global provider in the flavors and fragrances market. Headquartered in Holzminden, Germany, the Group is represented in over 40 countries in Europe, Africa, the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more…Symrise, always inspiring more...

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