Symrise presents Oriental-influenced taste concepts at the Arabian Gulf
— Participation in Gulfood Manufacturing – leading trade show for food and beverages in the Arab region
— Symrise travels to Dubai with taste inspirations for the Middle East and North Africa
— Natural raw materials from the region as a foundation for authentic food and beverage concepts
Symrise will present taste solutions for the cuisine of the Middle East and North Africa with a focus on natural raw materials from the region at Gulfood Manufacturing. From October 31 through November 2, 2017, the company will be presenting at the trade show in Dubai. The event is the centerpiece of the culinary world in the Middle East and 1,600 companies from food processing and adjacent industries are expected to attend. Symrise will be greeting its visitors at stand S3-B6 in Sheik Saeed Hall 3.
"The conscious use of regional taste tonalities in foods and beverages is a mark of quality that has a strong influence in the Middle East and North Africa. And just as in Europe, special attention to natural ingredients, specifically those sourced in the Middle East, is growing," explained Alexander Lichter, Vice President Sales Flavor EAME at Symrise. "With our know-how, we extract the best of nature and create flavor concepts for customers in the Middle East, all the while supporting the growing trend for naturalness."
Symrise obtains sustainably produced raw materials – for example vanilla extracts and cinnamon oils from Madagascar – through partnerships with agricultural producer communities around the world. With modern science, the globally operating company from Holzminden in Germany obtains high-quality flavor and functional ingredients from these raw materials. "With our extensive knowledge of the diverse aspects of taste and consumer wishes in various regions of the world, we develop tasty product concepts that are customized for each individual market," said Lichter. "Our goal is to develop the best for the customer from the best of nature and science."
At Gulfood Manufacturing, Symrise will present flavor concepts for cakes, snacks, dairy products and beverages. Among them are organic fruit nectars, reduced-sugar colas, spices for vegetarian burgers and a shisha-inspired chewing gum with citric and malic acids.
Gulfood Manufacturing will take place at the Dubai World Trade Centre in the United Arab Emirates and is the largest event in the region for the food processing industry. Symrise will be presenting at stand S3-B6 in Sheik Saeed Hall 3.
Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.
Its sales of more than € 2.9 billion in the 2016 fiscal year make Symrise a leading global provider in the flavors and fragrances market. Headquartered in Holzminden, Germany, the Group is represented with over 90 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more…