Symrise adds Mindera^® Euca to its Mindera^® platform, extending its patented, plant-based product protection technology to rinse-off applications, within the Care & Wellness portfolio. After opening a new chapter for leave-on formulations in 2025, with the Mindera^® product protection toolbox, Symrise now helps brands elevate everyday rinse-off cleansing routines into wellness-focused rituals. The Mindera^® platform offers a natural shield for personal care formulations by delivering superior, multifunctional broad-spectrum activity across all product categories.

As a 100% plant-based multifunctional, Mindera^® Euca (INCI: Piperitone*) reliably upgrades rinse-off formulations. It boosts foam quality and volume and helps create a dense, rich foam, including in sulphate-free systems. Formulators can also build appealing textures by enhancing viscosity and improving the sensorial experience. In parallel, Mindera^® Euca supports robust product protection across a broad pH range, so brands can deliver confident everyday performance. 

“Consumers want rinse-off routines that feel great and fit busy lives,” says Advika Juliet, Global Product Manager, Product Protection. “Sensorial performance plays a key role, especially with consumers increasingly looking for restorative, wellness-led experiences in their personal care routines. As people continue to seek natural, responsible solutions, Mindera^® Euca can support rinse-off formulators to address these demands. Our innovative Mindera^® technology offers customers natural, high-performing solutions, opening opportunities for brands in all product categories.” 

Symrise leads product protection innovation for cosmetics and personal care. Mindera^® Euca joins four other multifunctional ingredients in the Mindera^® platform, supported by a strong patent portfolio. The platform relies on 100% plant-based ingredients and uses scientifically proven natural ingredients, helping customers deliver safety, performance, and a premium consumer experience. 

Visitors can experience Mindera^® Euca firsthand at in-cosmetics Global 2026, taking place on April 14-16 in Paris. Symrise will present the ingredient and its advanced cosmetic ingredients portfolio of its Care & Wellness Division at Stand 3E10. 

*INCI registration in progress.