Symrise AG introduces Mindera^® product platform that unlocks the future of natural cosmetic product protection. The groundbreaking 100% plant-based product-protection technology heralding a new era of clean beauty. Leveraging decades of expertise, Symrise’s Mindera^® offers a natural shield for personal care formulations by delivering superior, multifunctional broad-spectrum activity.

The Mindera^® line-up consists of four products, each with different multifunctionalities. Mindera^® Ma, an antimicrobial, chelating, antioxidant, and soothing agent, helps stabilize emulsions. Mindera^® CH, an antimicrobial, chelating, antioxidant, and soothing agent, helps reduce sebum. Mindera^® AA acts as an antimicrobial and chelating agent, and Mindera^® Cin as an antimicrobial agent with antioxidant and soothing properties. The ingredients are working in various combinations to protect leave-on cosmetic formulations – like emulsions, serums, and conditioner – from microorganisms. This way, Mindera^® technology strengthens Symrise’s leading portfolio of product protection solutions and provides formulators with a versatile toolbox that they can adjust to their needs.

The launch of Mindera^® also marks a new dawn in sustainable, natural formulations. All Mindera^® products are 100% plant based. They are using natural substances known from the food industry and are scientifically proven as safe for consumers and the environment. Supported by a variety of patents, the Mindera^® platform helps customers to meet the growing market demand for pure plant-based cosmetics. Thanks to carefully designed combinations of Mindera^® products, Symrise delivers natural solutions ensuring the highest standards of safety and performance.

“With Mindera^®, we are solving the Naturalness Performance equation in cosmetic product protection,” says Sabine Lange, Director Functional Efficacy & Application at Symrise. “Over many years, we have worked to identify the right plant-based substances in the right combinations to deliver efficient and effective protection. As the global leader in innovative product protection, Symrise proudly brings this game-changing technology to the market, providing customers with the adaptable, natural solutions they need for their formulations.”