A unique trend prediction tool for flavors, ingredients and claims
In an ever-changing world decoding and predicting trends is crucial to address consumer needs. Sociocultural shifts across the globe lead to changes in consumer attitudes and preferences when choosing food and beverage products. Staying ahead of the curve is essential. As consumer preferences shift, companies need to decode and anticipate market changes to create products that cater to ever-changing needs.
But what kind of flavors, ingredients and claims do consumers exactly want? Enter Symvision AI™, Symrise’s revolutionary trend prediction tool designed to navigate the future of taste, nutrition and health. The tool allows Symrise to remain at the forefront of changes, enabling our customers to create products that consumers love.
