The demand for no and low alcohol is growing as the alcohol-free trend is gaining momentum and consumers seek healthier lifestyles. Especially younger Generations like Gen Z are strongly looking for alternative social experiences and embrace mindful drinking which make sobriety and nonalcoholic drinks a must-have on every occasion – at home but also on elevated bar menus.
“Non-alcoholic is a strong growing trend with an expected CAGR of 3.4% until 2027 and a volume growth at about 6 mio liters in EAME”1
The movement for no and low alcohol is driven by the increasing awareness of health risks associated with alcohol consumption and while consumers are attentive to their health, taste remains the most important factor when choosing a drink.2
What does it mean for your company and what challenges do you need to address when creating a no or low alcoholic beverage?
Partnering with Symrise offers state-of-the-art technology, sensory and flavor expertise and empowers beverage manufacturers to stay innovative in a highly evolving market.
Learn more about current consumer demands and generational shifts, taste balancing technology solutions and use the beauty of Symrise’s broad toolbox of flavor recommendations that offers a maximum of flexibility and creativity when designing new innovative alcohol-free spirits.
1 Euromonitor, Alcoholic Beverages, EAME, June 2024
2 FMCG Gurus, Flavors, Colors, and Textures in EMEA, Jan 2023
