The longing for more adult-driven tastes is still alive and consumers want to expire alcohol-like tastes or have something very new when choosing an alcohol-free drink.
Alcohol provides a unique mouthfeel, removing it negatively influence the overall mouthfeel of the final product and leads to less body and volume because of the missing alcohol burn notes, decreasing flavor release and less sensational experiences.
As consumers are looking for adult-like drink alternatives which replicate the alcoholic equivalent, it is crucial to increase outstanding sensorial experiences like cooling, tingling, fizzy, or bitter notes to the final beverage while also leveraging fantastic taste experiences which are as close to the alcoholic antetype as possible.
