Designing the ideal alcohol-free spirit drink includes a multi-layered approach.
“Non-alcoholic spirits are a new addition to the beverage market and reflect a growing trend that shows no signs of slowing down. As consumer preferences continue to evolve towards healthier and more diverse options, we can expect to see a wave of innovative product launches in this category, offering surprising new flavors and experiences across a wide range of offerings. Symrise offers the ideal tool for creating new innovative new drinks!”
Afra Klement, Senior Category Manager Alcoholic Beverages EAME
Following a three-step approach by decoding market and consumer needs with exclusive consumer insight studies and winning in-house sensory tools, designing best-in-class taste solutions, driven by extensive expertise in alcoholic and nonalcoholic beverages, a long history in alcoholic extraction & distillation processes, state-of-the-art technologies and profound expertise in taste balancing as well as reliable regulatory guidance, Symrise is your partner to play in a fast growing and innovation-driven market environment.
Curious to learn more about consumer desires an creating authentic taste experiences? Download our infographic now.
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