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Discover how functional beverages can support a healthier lifestyle by improving essential bodily and cognitive functions. These drinks are revolutionizing the wellness industry and playing a crucial role in maintaining overall health and wellbeing.
“As health-conscious consumers become increasingly aware of the role that diet plays in overall well-being, the demand for functional beverages has surged, making them a staple in the modern diet.”
Source: nielsoniq.com, Hydrate and Heal: Teh Rise of Functional Beverages, Sept. 2024
Today, more consumers are embracing a healthier lifestyle, recognizing that physical and mental wellbeing are inextricably linked. In fact, 60% of global consumers are now more conscious of preventing health issues through healthy habits. Functional beverages have become an integral part of this health and wellness movement, helping people stay active and energized while boosting overall health.
But what exactly are functional beverages, and how can your product become the go-to healthy drink for health-conscious consumers?
Modern lifestyles are stressing consumers out. They are looking for beverages that influence cognitive capacities, manage stress levels and optimize various body functions. With a growing awareness about healthy food and beverages, “better for me” and “functional” largely define product labelling. Consumers prioritize products maintaining the balance of physical and mental wellbeing.
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Consumers across the globe are looking for functional beverages, answering seven relevant health concerns.
Immune System
Stress & Sleep
Gut Health
Brain & Nervous System
Heart Health
Energy
Beauty Health
Source:FMCG Gurus: Digestive Health in 2023 and Beyond _ Global report September 2023
For consumers in Europe, Africa and Middle East, the most relevant concerns are:
Immune Health:
In response to health challenges, such as the COVID-19 pandemic, consumers have increasingly focused on boosting their immune health.
This growing interest in products that support a healthier lifestyle and enhance immune function is reflected in the rise of functional beverages — drinks that offer much more than just hydration.
Beverages infused with vitamins, minerals, prebiotics , and botanical extracts are gaining popularity among consumers who are seeking effective ways to support their physical wellbeing and immune health.
Gut Health:
As consumers become increasingly aware of the strong connection between gut health and overall wellbeing, functional drinks that support digestion are emerging as a key area of focus.
Probiotics, kombucha, kefir, and other fermented drinks are gaining popularity for their digestive health benefits. The same applies to plant-based beverages and drinks containing natural fibers and prebiotics, which are known to promote gut health.
Sugar-free drinks or beverages with no added sugar cater to this growing consumer demand, as excessive sugar consumption is linked to health issues like obesity and gut inflammation.
Mental Health:
In addition to the growing desire to improve overall body functions, the demand for beverages that support mental health is also on the rise.
Consumers now understand the connection between nutrition, stress, mood, and mental health, and are increasingly seeking solutions that boost their mood, relieve stress or anxiety, and improve cognitive function.
Symrise is your partner of choice when it comes to functional beverages. Our augmented flavor house approach provides holistic solutions and unlocks innovative strategies answering the evolving health trend. We offer expert guidance from taste to ingredients, nutritional labelling and health claim benefits.Nathalie Richer, Global Health Business Leader
With consumers embracing a holistic approach for better health, manufactures need to create holistic solutions.
Symrise is your partner to expand horizons.
As an Augmented Flavor House, we create extra value and performance along the whole value chain.
Combining the best of nature and the best of science. Offering flavorings, natural flavors and ingredients, responsibly sourced and treated with gentle proprietary processed methods and differentiated technology to serving great taste to your final product.
Essential food ingredients to positively influence everyday nutrition. Enrich your product with proteins, vitamins, and minerals. Remove or reduce sugar, sodium, or bad fats with best taste balancing solutions to create best nutritional values and labelling to your beverage.
Health active solutions, sourced from nature and backed-by science to support specific health benefits.
Download our free e-book to expand your opportunities. Contact our expert!
