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With the growing demand for no and low alcohol, the trend for healthier alternatives to traditional alcoholic drinks is growing. Recently, functional non-alcoholic beer has become a trend and is rapidly expanding the beverages market.
of consumers are looking for functional beverages to support hydration
of American Gen Z are trying to drink less alcohol
per year expected global growth of functional beverages market until 2027
vitamins are top ingredient in functional beverages
The growing awareness of health and the impact of diets on overall wellbeing is significantly influencing consumers' food and beverage choices. Health-conscious consumers are actively seeking drink options that align with their wellness goals and lifestyles—without compromising on taste.
Non-alcoholic functional beer mixes are evolving from niche products to mainstream offerings, allowing consumers to combine a social lifestyle, refreshing taste, and health benefits in every sip.
Discover how Symrise can help your brand lead the trend for functional beer mixes that balance exceptional taste, mouthfeel, and healthy attributes.
Taste
Removing sugar or alcohol alter the complex and rich flavor profile of traditional beer. Similarly, adding functional ingredients like minerals or vitamins may change the taste profile and introduce undesirable tastes.
Mouthfeel & Texture
Removing alcohol can significantly alter the overall mouthfeel of beer, changing its sensory experience. Likewise, functional ingredients can impact the beer’s texture, potentially affecting the overall drinking experience.
Regulatory Compliance
Introducing functional ingredients can pose challenges for manufacturers, particularly in ensuring that the final product meets health and safety standards across different regions. Manufacturers must also understand which labelling and claims are permissible to stay compliant with local regulations.
Consumer Liking
Historically, consumers have associated non-alcoholic beer with compromised taste and less excitement. However, manufacturers must educate consumers that enjoying beer and maintaining a healthy lifestyle are not mutually exclusive.
As demand grows for mindful drinking, social experiences, and wellness-focused products, manufacturers must meet these needs without compromising on flavor, enjoyment, or health benefits.
Cost & Innovation
Sourcing high-quality functional or natural ingredients can increase production and raw material costs. However, staying ahead of the competition in taste and product innovation is crucial, while ensuring that the new offerings align with your brand's existing positioning.
By striking the right balance between quality ingredients and innovative products, manufacturers can meet consumer expectations without compromising their brand identity.
As the health and wellness market rises, consumers are expecting more from their beverages. They're looking for energy boosts, enhanced immunity, and gut health support.
How do join the Functional Beverage Experience and answer the rising trend? Most importantly, how can you ensure additional innovation?
These questions and more are answered in our new eBook. Click the button below to download and read more.
With our extensive expertise in alcoholic and non-alcoholic beverages categories we empower manufacturers to craft winning product solutions leading the market. At Symrise, we are using cutting-edge technologies to balance taste, texture and mouthfeel. We’re owning a wide portfolio of flavors, ingredients and health active solutions, enabling us to make life taste better and healthier.Melanie Wagner, Technical Director Center of Excellence Beverages
Join us in embracing a new era of beverage enjoyment.
Functional non-alcoholic beer offers a unique opportunity within the broader wellness and wellbeing trend in beverages. It provides not only delicious flavors and enjoyment but also added health benefits like enhanced nutrition, prebiotics , or vitamins. This innovation expands the horizons of the non-alcoholic beer category.
Partner with Symrise to step into an era where full enjoyment and holistic health are at the forefront of the beverage market.
We are your powerful augmented flavor house, offering:
• Tailored Taste Solutions: Meeting consumers’ demands with a focus on regional preferences and market trends.
• Expert Guidance: Accelerating your product development with an expert team and state-of-the-art technologies that balance taste, mouthfeel, texture, and visual appeal.
• Regulatory Support: Confidently bringing your products to market while ensuring safe labeling and claims.
Let’s embrace the functional drinking experience together and transfer the functional benefits trend to the alcohol-free beer category.
Stay ahead of competition and create functional non-alcoholic beverages leading market innovations.
Download our free e-book to expand your opportunities. Contact our expert!
