Deliver great taste in healthy snack alternatives with Symrise.

Designing the ideal healthy snack always includes a balancing act.  Most snackers worldwide opt for healthier options, expecting them to satisfy cravings just like regular snacks While we need to reduce sugar/fat/salt in the formulations, the snack still has provide indulgence that consumers are seeking.

Based on a proprietary global consumer insights study, Symrise has identified core consumer segments and decoded the needs of these consumers. These insights enable Symrise to navigate the relationship between "healthy" and "unhealthy," shaping the ideal proposition for adjusting ingredients, textures, and flavors to design the perfect healthy snack.

Symrise consumer survey, global healthy snacking, Nov 2021

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78% of consumers  consider taste the most decisive purchase factor in healthy snacks.

 GlobalData, Category Insights Top Ten in Savory, 2017

With a growing global focus on health and wellness, the demand for healthier snacking options is steadily increasing, shaping the industry. However, producers face numerous challenges in meeting this demand, as consumers are unwilling to compromise on taste when seeking healthier snacking alternatives. Just as with traditional snacks, the expectation for healthy snacks is to deliver a satisfying experience, providing indulgence, emotional comfort, and exciting flavors.Vera Fedorova, Category Manager Healthy Snacks

At Symrise, we understand these consumer expectations deeply. With our profound consumer insights, technical expertise, and cutting-edge ingredient decoding tools, we offer our customers a comprehensive approach and tailored solutions to address these challenges. We work hand in hand with our customers to reduce negative attributes of their products, improve their nutritional value at the same time ensuring mouthfeel, texture, succulence of the base and masking any unpleasant off-notes. Leveraging our extensive industry expertise, we empower our customers to develop great tasting healthy snacks that not only meet consumer demands but also exceed their taste expectations, ultimately driving success in the competitive market.

Learn more about consumer needs and demands, download our infographic here

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Related content

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Read more >
Reliably balance taste, texture, labelling and product costs with Symrise’s Symlife™ taste balancing solutions.
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