The expert brands to best serve an evolving pet market
Our relationships with our pets have changed: cats and dogs are part of the family now, and owners are increasingly behaving like 'pet parents'
From where they sleep to what they eat, today’s pet owners want only the best for their pets. These desires have led to an increasing demand for products that offer more considered, premium qualities.
We’re ahead of the curve when it comes to providing our customers with the solutions they need to achieve this. Everything we do is tailored to improving the standard of pets’ lives, increasing owner satisfaction and elevating our customers’ brand performance.
Shaping the future of pet parenting
The shift to pet parenting is a result of major changes in society, culture and the economy, with pets increasingly viewed as full members of the families they share a home (and sometimes even a bed!) with. This has created fresh consumer expectations for pet food, pet care and other pet services, opening up a world of new possibilities for companies in the pet industry.
Discover more about the pet parenting phenomenon, and how we’re ensuring our place at the forefront of the pet world of today and tomorrow.
Pet parents want to share unique interactions with their companion animals. Meal times are a key time for strengthening that emotional bond.
Pet parents are increasingly aware of the enjoyment their pets can experience during the meal — and naturally they want to see them eat happily. There is a strategic opportunity for products that not only satisfy pets but stimulate a joyful response perceptible by their parents.
SPF reinvents palatability to create pets’ and pet owners’ sensorial satisfaction, making mealtime a shared happy moment.
Cats and dogs eat in very different ways
The shift to pet parenting isn’t just impacting on mealtimes — it’s enhancing every element of the relationship between pets and their owners.
As people increasingly move into the city and their pets increasingly join them in their homes, it’s more important than ever to create holistically harmonious environments. Our brand Odalia offers exactly this.
By working in partnership with the Symrise Scent and Care division, Odalia develops unique innovative scent & care solutions that allow pets and their owners to live in perfect harmony.
The existing product range includes fragrances and odor management solutions for cat litters, and will progressively expand to health, body and oral care, with solutions for shampoos, pet grooming, and breath-freshening products.
A consistent approach guiding all our actions and decisions
Happy tasters, reliable answers
One of the core activities of Diana Pet food is to develop palatants that improve the aroma and taste of pet food. As part of our research program, the performance of our solution is systematically assessed by expert cats and dogs hosted in Panelis, our pet-friendly measurement centers.
Panelis has always been strongly committed to pets’ well-being for both ethical and scientific reasons. “Representative and reliable answers can only be obtained with healthy, happy and unstressed pets.” says Christelle Tobie, Panelis Business Development Manager. “At Panelis, cats and dogs enjoy living conditions modeled after real-life home environment. They are actively stimulated and socialized through varied activities such as education, grooming, running and also canine and feline shows with skilled and devoted animal technicians.”
Accountability at all times, alternatives wherever possible
To sustain our commitment to pet well-being, we’ve also created an Animal Ethics Committee that evaluates all research projects involving animals carried out by ourselves and our partners. Members of this committee include internal animal welfare specialists, scientists, and non-scientific employees, as well as external experts. Together, they objectively ensure that all procedures fully respect the well-being of animals.
In parallel, we work closely with emerging and alternative technologies to enable product development without the use of animal. This includes initiatives such as innovative screening methods conducted with in vitro models based on cat and dog physiology.
Our research and development teams draw on cross-divisional expertise from the entire Symrise Group and beyond — their combined creative and innovative thinking helps transform varied customer briefs into the most effective solutions possible
By bringing cutting-edge solutions to the market, we help customers always stay one step ahead. Our expert scientists investigate the performance drivers for pet food and pet care products, developing partnerships with companies, universities and scientific institutes from around the world. They come together as part of a holistic research and innovation strategy that unites extensive knowledge on product attributes, animal specificities and pet owners’ expectations.
Pet owners are increasingly concerned by the quality and safety of the ingredients and materials in the products they buy for their beloved animals
We recognize this, and our responsibility to deliver the highest standards and operational excellence across our global supply chain. This means that everything we produce is subject to the strictest safety measures and meets all necessary regional and global standards.
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Sustainable development has been a part of the Diana Pet Food strategy from the very beginning of its existence. Now, Diana Pet Food has joined the Symrise Group-wide approach that encompasses people, pets, and the environment — all based on the four Symrise sustainability pillars of Footprint, Innovation, Sourcing and Care.