Symrise has signed a contract for a 30,000 m² land plot in Giza, Egypt. The premises are located within a state-of-the-art industrial complex developed by Industrial Development Group (IDG). Moving into the site e2 on the 6th of October Industrial City of Giza supports Symrise to execute its growth plans across Africa and the Middle East. Also, it will bring together production and innovation capabilities to advance collaboration.
Symrise Egypt currently operates through two technologically diversified production sites, an innovation centre, Quality control lab, sales & marketing offices. From here, it serves customers in more than 22 markets within its regional cluster and beyond. By signing the contract, Symrise will consolidate its facilities in Egypt at one location. This will improve business operations and communication efficiency across functions, while creating a workspace that enables people to work closely together.
“This consolidation will support the consistent double-digit growth in Egypt as a destination market on the one hand. On the other hand, it will also foster the growth of the various markets in the AMETCA cluster served from Egypt. Thus, expanding production capacity and capabilities becomes a key success factor to ensure superior service to our customers across all markets”, Ihab Rehab, Managing Director, North Africa.
Serving a key growth market
“Growing exports and our export expertise from Egypt represent a key focus for Symrise, supporting the EAME Supply Chain Strategy. Exports facilitate building a robust and agile business model supported by a strong presence in more than 22 markets, primarily across Africa and the Middle East”, according to Lilian Regnier, President Food & Beverage EAME. ”This growth gets support from a localised and diverse taste, nutrition & health ingredients portfolio, well-represented production technologies, and an expert workforce offering reliable service to customers. The site relates to the Symrise global raw material sourcing network that ensures a safe and secure supply of raw materials into Egypt, and from Egypt”.
The vibrant Food & Beverage economy in Egypt is closely linked to the growth of the agricultural sector, the government's focus on investing in expanding the industrial footprint and upgrading the supporting infrastructure. Several global and regional Food & Beverage producers are using their production sites in Egypt to serve markets across the wider region.
Relocating to e2, a well-established and developed industrial park, will accelerate the timeline for starting operations at the new site. Close collaboration with IDG and the government authorities to complete the licensing process will serve as a key to enabling success.
Symrise feels confident to achieve its mid-term objective of doubling production volumes while significantly increasing sales through high double-digit growth over the next years. The company wants to achieve this while maintaining its highly profitable performance. According to Sofiane Berrahmoune, VP Market Cluster AMETCA “We are attracting industry experts, deepening customer and consumer understanding, expanding production technologies, localizing operations, building an agile supply chain network, and, above all, becoming known as an employer of choice. These efforts will position Symrise as the market leader within the Food & Beverage industry in Egypt and beyond”.
