We eat, drink, indulge and enjoy. We are cultivating our own traditions and recipes, gather inspiration from others and use our rich imagination
That brings the best to plates and jars in perfect symbiosis. We perceive taste with our five senses, share and pass on our experiences. We develop ideas that answer the evolving needs for deliciously natural taste solutions and a healthier more conscious lifestyle today and tomorrow.
Onion taste solutions for our customers to choose from
Fresh oranges give taste for 12,500 l of orange lemonade
The year when our founders became the first to synthesize vanillin
Have you ever tried ginger-flavored ants or discovered the taste of native grasses?
We collaborate with trend enthusiasts worldwide to observe sociocultural changes and their consequences for eating and drinking habits. This opens an abundant world of tasty secrets to us that emerge at the hot spots of the food and beverage world. We feed these insights into our platform trendscope™ so that we can provide inspiring and actionable insights to our customers to create authentic foods and drinks for tomorrow.
Citrus, vanilla, and onion — they deliver the key raw materials for the world’s most cherished taste directions.
We know each facet of those precious aromatic ingredients and their many dimensions: from thoroughly selecting the raw material, over optimal cultivation and careful processing, to using side streams and every component of them for a taste that consumers love.
Its zesty, tangy, sweet and sour taste makes citrus so popular in foods and drinks. We use our broad citrus expertise to impart the desired signature to Earl Grey, lemonades, ice creams, cookies, grill sauces, Mediterranean and Caribbean dishes, and also to perfumes, home and oral care products. We also satisfy the consumer wish for natural great taste and scent, transparency, origin and value for money, as well as the industry’s requirement for unique solutions and technical features like shelf life stability.
simply vanilla® — a simple answer to a complex flavor
People around the world love vanilla because of the versatile and creative passion that goes into its making. With our mastery in vanilla, we can add depth of flavor to premium chocolate, bring creamy undertones to apéritifs, or heady indulgence to your perfume. Vanilla stands out every time. This is why we consider it vital to understand regional preferences, trends and markets so that we can create flavors and fragrances for the most loved sweet taste in the world.
Find out why we are a trailblazer in vanilla – from the first synthesis of vanillin in 1874 until today with our own production facilities in Madagascar, which is unique in the industry. Click here to learn more …
Onions carry the title “Queen of the Kitchen”. And rightly so, because cuisines around the world value their sweetness and spice. Prepared differently, they impart their distinctive sweet and tangy flavor to a wide variety of dishes in north, east, south and west. That is one of the reasons why our onion juice concentrate has become one of our key products delivering natural, sustainable and amazingly diverse taste solutions.
Find out how we have built our comprehensive expertise for onion taste solutions over decades–in Europe, Asia and the Middle East. Click here to learn more …
Its intense savory smell from the kitchen makes the mouth water and long for the rich diversity of flavors chicken offers. Whether legs, breasts or wings are boiled, roasted or stewed – they are globally popular- everywhere in their own style. To meet the rising demand we have developed a broad range of culinary chicken taste solutions: for authentic flavor profiles and an impressive variety of tastes suitable for delicious creations of all kinds.
Find out, which refined and unique taste solutions for chicken we offer ... Click here to learn more …
Beef delivers one of the most delicious and precious kinds of meat. Everyone agrees on that. Whether steak, Sunday roast or stew, its preparation is in its own right, an art, and therefore chefmanship. At Symrise, we understand the cultural context and culinary secrets of beef globally, and we use our unique skills, tools and knowhow, such as our global network Chefs United, to meet consumers’ expectations.
Join us on our journey through the kitchens of the world and discover the sensational variety in the taste of beef creating an intense culinary experience. Click here to learn more …
Sweets, chewing gums and oral care products receive their characteristically fresh notes from mint. In particular, the interplay of cooling and freshening effects captivates consumers. They consider it therefore a symbol of purity, fresh breath and cooling. Our experts are constantly analyzing the development of the mint flavor market and are developing nuanced mint combinations adapted to individual regions.
Naturally occurring substances that create the prickly feeling in soft drinks with a small amount of carbonation. Flavor compositions that support pleasant sensations and balance taste effects, such as bitterness, astringency, cereal notes and others in food. Taste balance can ensure that such products carry the full taste and lead to healthier, more nutritious, fresher tasting product formulations.
Encapsulation solutions enable great tasting products!
Encapsulation solutions protect flavors during production, transport and storage of the final product. They increase flavor stability and ensure the desired taste release while taking into account technical aspects and financial targets of the end products. Treasuring the secrets of flavor - protecting great taste! Click here to learn more …
We deliver complete solutions covering taste and its allies
Great taste forms the core of our business. To make taste excel in all its facets we are offering end-to-end, multi-functional solutions that we are individually tailoring to the needs of our customers and their markets.
For this, we have developed value adding taste companions:
Consumer tests and insights
Prototypes and market-ready concepts
Backwards-integrated raw materials
Quality and regulatory
Sustainable value through supply chain collaboration
Clean and clear labelling
Look & (mouth) feel, colors
Sustainably sourcing raw materials
The raw materials we use for our flavor creations build on a growing foundation of sustainable ingredients and backwards integrated supply chains.
Our responsible sourcing approach enables our products to meet the demands of consumers increasingly considering the provenance, naturalness and working-practices behind their products.
Find out how we source our strategic key raw materials sustainably, with our approach having received many recognized certifications. Click here to learn more.
We provide traceability across our sustainable supply chains
Since 2006, we have transformed our Malagasy vanilla business, becoming the first company to have an integrated, sustainable vanilla supply chain.
Ever since, we have applied this model to many other key raw materials.
We use advanced technology to obtain great taste from our raw materials to meet evolving trends
Our expert analytical capabilities support our cross-functional research & technology teams. Together, they address emerging global trends in the food and beverage industry, such as naturalness and sustainability.
They are the guiding principles behind a broad spectrum of development activities – from agro-based, label-friendly product concepts and food-based culinary solutions to advanced level technologies such as encapsulation. We place particular emphasis on the whole area of sugar reduction, combining our expertise with Diana in order to deliver improved nutritional profiles within the best possible solutions for each of our customers.
We place inspiring flavor creation at the heart of everything we do
From the most refined traditional favorites to novel creations. While consumer preferences may continue to evolve, one constant remains: The majority of people place great taste at the forefront of their food and drink desires.
And so do we. That is why our application specialists and flavorists jointly contribute their expertise. Their constant teamwork and communication enables us to create foods and drinks and develop recipes, very often by following original recipes from around the globe. For their developments, our application technologists may choose from around 400 natural basic materials. They serve as a foundation for subsequent taste solution compositions for dishes, beverages, confectionery, dairy and bakery products. Our flavorists regularly visit our application centers to see and, more importantly, smell and taste the original application, which enables them to create the final taste solution. They concentrate on developing a precise idea of what happens in that area. From this, they create authentic taste solution for our customers’ foods and beverages.
Do you know Koresh Fesenjaan?
The traditional Persian stew appeals with its rich taste and for the European food palate a surprising combination of flavors.
It merges meat with a rich and succulent sauce refined with Pomegranate and Walnut.
Firstly, we developed our Koresh Fesenjaan taste solution for the Middle East. It then found its way to Europe.Laurence Guibouret, Master Flavorist Category Culinary EAME, Food & Beverage
We capture consumers’ sensory experiences around the world
We want to understand consumers' taste preferences inside out.
With our cutting-edge research, we ensure we gather significant data wherever, whenever and however it appears.
overarching global methods for obtaining consumer insights, from ethnography to netnography
markets covered by our yearly product mappings for key flavor tonalities
expert sensory panels globally, with 5 category expert panels in EAME and their own language symscript®
globally-aligned flavor language references in our symscript® tonality program
We want to make sure consumers like what they eat and drink
That is why we compliment traditional consumer measurements such as product ‘liking’ with innovative and reliable approaches. This allows us to better predict consumer behavior and ensure relevant taste solutions for our customers:
To verify all taste nuances we've developed, we use specially trained consumer panels, which accurately explain what they taste. They "speak" symscript® — our own language for describing taste. Through this, we can objectively compare our own creations to market standards.
What consumers tell
We also glance behind what consumers tell us. We carefully observe what they do!
How they cook.
What they consume.
How they behave with insights from our ethnography studies and food & beverage trails.
What's in the air
Plus, we observe what they post on social media and within their online communities. In addition, we are increasingly able to focus on findings from mobile interactions, in parts of the world such as South East Asia where consumers most commonly go online via their cell phones.
Finally, by harnessing the power of the latest emerging neuroscience tools, we are able to observe what consumers truly think.
The passage from a global to a local level
We support our customers in adapting to the unique product category and market requirements around the globe
With our comprehensive know how, we make sure that we capture the full sensory experience in its complexity and dynamics and also all other relevant key data. Because we want our customers to excel, in whichever environment they operate in.
We deliver the highest standards across the board
Consumer insights and innovation go hand in hand with our commitment to quality for consumers.
This becomes most evident in our ability to meet specific regulatory standards around the world.
At Regulatory, we work closely with our customers around the globe. This way, we ensure that they receive taste solutions that meet all food and flavor legislation relevant to them. We also support them in developing strategies that meet evolving consumer wishes for authentic and natural taste.Ute Woelke, Vice President Strategic Regulatory Affairs flavors, Food & Beverage, Symrise
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