Introducing an all-time favorite taste within the beverages category.

Citrus is known as a well-loved classic in in alcoholic, non-alcoholic and dry beverages. This taste is evolving with changes in consumer wishes including health, flavor diversity and sustainability.

The global citrus flavors market has witnessed significant growth in recent years.1 Flavors are widely used in different applications, popular for its sweet, sour, and unique character. Key characteristics consumers associate with citrus include naturalness, rich nutritional content, and refreshment, driving the global popularity in alignment with current consumer trends.

1 www.persistencemarketresearch.com/market-research/citrus-flavors-market.asp

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The global Citrus Flavors market was valued at US$ 1722 million in 2023 and is anticipated to reach US$ 2492.5 million by 2030, witnessing a CAGR of 5.4% during the forecast period 2024-2030.LinkedIn, (7) Citrus Flavors Market 2024 Size, Share and Forecast Report [2030]

Orange, lemon, lime, and grapefruit bring familiar and popular flavors to beverages.6 With further promising growth and universal consumer liking, manufacturers are facing challenges on global quality, availability, and costs.

Strong demand is coming from the fresh fruit market, which can put pressure on fruit availability. Citrus is also particularly vulnerable to diseases which can add to supply challenges if the harvest is affected. In addition, climate change is causing more difficulties, e.g., droughts and other weather phenomena which can affect the crops.

All these circumstances put citrus under pressure, resulting in reduced supply and increased prices.

6 Symrise Flavors in Motion 2.0, Jan 2018 – Jan 2023, EAME

yound man with softdrink

Symrise’s taste platform, inspiring citrus™, provides a variety of solutions. They can help overcome current market challenges and deliver on the growing demand for citrus tastes in beverages. Also, they ensure sustainable sourcing while optimizing technological innovation and expertise. By mastering every step of the value chain, Symrise creates unique taste experiences. At the same time, it positively impacts people and the planet for all varieties of citrus. This ensures the best-in-class solutions for food and beverage manufacturers within the industry.

Man picking an orange

Expanding traditional citrus taste with innovation

Consumer Preferences
To answer consumer’s demand for great-tasting citrus beverages, and equally looking for naturalness and authenticity, Symrise expands traditional citrus tastes by incorporating novel ingredients. Read more >
Two women drinking citrus beverages

A timeless and crucial taste in consumers’ lives

Consumer Preferences Supply Chain
Authentic and winning taste provides the key to creating consumer-preferred beverages. It also takes guaranteed supply, availability of high-quality citrus raw materials and natural alternatives to deliver on consumers global taste favourite. Read more >
Hand squeezing an orange

Authentic citrus through creativity & science

Consumer Preferences
Producing citrus tastes usually starts with squeezing the juice out of the fruit. This way the journey starts. The next step involves utilizing by-products (citrus oils) to capture the whole fruit’s complexity and taste. Read more >