Authentic and winning taste provides the key to creating consumer-preferred beverages.

It also takes guaranteed supply, availability of high-quality citrus raw materials and natural alternatives to deliver on consumers global taste favorite.

Citrus taste brings a most-loved flavor to the world for alcoholic and non-alcoholic beverages.1

The refreshing and versatile taste of orange, lemon, lime, and grapefruit makes it an important taste tonality, indispensable from consumers’ lives.

Securing continuous availability of high quality citrus raw materials has proven key to ensure beloved taste experiences. Considering the current challenges caused by supply pressure, natural alternatives mark an important part to secure affordability and guaranteed supply of citrus tastes for manufacturers and consumers.

Grounded on a broad portfolio of citrus solutions, Symrise delivers on local and global regulations, securing supply and affordability of winning taste solutions.

1 Symvision AI™, August 2023, all beverage applications, global relevance

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Following the strategy of an augmented flavor house, Symrise is offering an extensive portfolio of citrus products. We have designed them to empower our customers to conquer the challenges of today and anticipate the demands of tomorrow. Silke Meseck, Strategic Product & Portfolio Manager Citrus & Tropical Fruit
Oranges and orange juice

Sensory and consumer understanding based on consumer insight studies and market understanding enables Symrise to co-create stable flavor solutions for a variety of beverage applications. This ranges from non-alcoholic to alcohol drinks and dry beverages.

Using proprietary technologies and predictive models ensure consumer-preferred tastes for a wide range of product types.

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